If there were one marketing channel that has posed more of a love-hate relationship with retailers than any other, it is without a doubt, Facebook. For retailers who rode the boom and bust wave of organic reach which gave abundant views of your boutique’s content to shoppers, only to then introduce algorithms that slowly tightened free reach to nearly 0, what does the future hold? Sure, reach is limited,
All hail fall fashion, it’s finally here! Ask any fashionista, boutique owner, or clothing designer and 9 times out of 10, they’ll tell you their favorite fashion season is fall. There’s something about all the new styles, that leaves everybody feeling giddy! Many of the styles that appear in a fall fashion season will set the tone for the upcoming year. So if you see something you love this season,
As someone who is on the cutting edge of all things fashionable, you can’t tell us that becoming a fashion influencer hasn’t crossed your mind. Maybe you took the leap and you’re a well-known influencer, or maybe you have a newsfeed full of glamorous fashionistas and wonder how they do it. So why are fashion influencers so successful to brand campaigns? By reason of their ability to market to a
Join Us for ‘Fashion Fights’, a Community Movement Against Cancer in October! Throughout the month of October, Breast Cancer Awareness Month, retailers worldwide offer their best efforts to raise money to fight this horrible disease and support the inspiring survivors that touch us all. It’s time to fight like a girl, in our Fashion Fights movement! Inside of The Boutique Hub, with our Founder Ashley Alderson a cancer survivor herself
To some, fall might signal the smells of pumpkin spice or crisp apples, but all we can smell are the soft, fresh tones of Mixologie perfumes. Founded in 2015, Mixologie is a leader in the perfume industry, bringing boutiques and their customer’s high-end fragrances without the high-end price tag. Mixologie’s headquarters and manufacturing facilities are located in Smithville, Texas, just outside of Austin. Mixologie is proud to say they’re a
Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.
It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and
So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
(Style Team Guest Post) Boho is always what you make it, and I’m about rocking those vibes all year long. Summer, and end of summer has more of a boho vibe though because we can wear dresses, shorts, backless tanks, and bright colored prints. The key to a good boho outfit is something unique. For example you can have a pair of denim shorts, but add a fun shirt and
This month, we’re celebrating The Boutique Hot List with a super epic version…The Boutique Hot List | September, The Boutique Awards Finalists. Yes, you read that correctly. All of the pieces featured in this month’s Boutique Hot List are from boutiques and brands who were finalists in our first-ever Boutique Awards! The Boutique Awards had more than 4,000 boutiques nominated from around the world, and managed to garner more than
If there were one marketing channel that has posed more of a love-hate relationship with retailers than any other, it is without a doubt, Facebook. For retailers who rode the boom and bust wave of organic reach which gave abundant views of your boutique’s content to shoppers, only to then introduce algorithms that slowly tightened free reach to nearly 0, what does the future hold? Sure, reach is limited,
All hail fall fashion, it’s finally here! Ask any fashionista, boutique owner, or clothing designer and 9 times out of 10, they’ll tell you their favorite fashion season is fall. There’s something about all the new styles, that leaves everybody feeling giddy! Many of the styles that appear in a fall fashion season will set the tone for the upcoming year. So if you see something you love this season,
As someone who is on the cutting edge of all things fashionable, you can’t tell us that becoming a fashion influencer hasn’t crossed your mind. Maybe you took the leap and you’re a well-known influencer, or maybe you have a newsfeed full of glamorous fashionistas and wonder how they do it. So why are fashion influencers so successful to brand campaigns? By reason of their ability to market to a
Join Us for ‘Fashion Fights’, a Community Movement Against Cancer in October! Throughout the month of October, Breast Cancer Awareness Month, retailers worldwide offer their best efforts to raise money to fight this horrible disease and support the inspiring survivors that touch us all. It’s time to fight like a girl, in our Fashion Fights movement! Inside of The Boutique Hub, with our Founder Ashley Alderson a cancer survivor herself
To some, fall might signal the smells of pumpkin spice or crisp apples, but all we can smell are the soft, fresh tones of Mixologie perfumes. Founded in 2015, Mixologie is a leader in the perfume industry, bringing boutiques and their customer’s high-end fragrances without the high-end price tag. Mixologie’s headquarters and manufacturing facilities are located in Smithville, Texas, just outside of Austin. Mixologie is proud to say they’re a
Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.
It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and
So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
(Style Team Guest Post) Boho is always what you make it, and I’m about rocking those vibes all year long. Summer, and end of summer has more of a boho vibe though because we can wear dresses, shorts, backless tanks, and bright colored prints. The key to a good boho outfit is something unique. For example you can have a pair of denim shorts, but add a fun shirt and
This month, we’re celebrating The Boutique Hot List with a super epic version…The Boutique Hot List | September, The Boutique Awards Finalists. Yes, you read that correctly. All of the pieces featured in this month’s Boutique Hot List are from boutiques and brands who were finalists in our first-ever Boutique Awards! The Boutique Awards had more than 4,000 boutiques nominated from around the world, and managed to garner more than
