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Short-Form Video for Boutique Marketing

Short-Form Video for Boutique Marketing

Guest blog post provided by Switcher Studio Short-form video has dominated the social media landscape in recent years. We’re talking about vertical videos typically under one minute — AKA “snackable content,” Reels, Stories, Shorts, or TikToks. You know ‘em, you love ‘em, and guess what? They’re now a non-negotiable component of your boutique marketing strategy. (Surprise! 🎉) Why is short-form video important for boutique marketing? Not convinced? Here are just

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Sustainable and Ethical Boutiques Making an Impact

Sustainable and Ethical Boutiques Making an Impact

What does it mean to be a sustainable boutique, and why is it important? To celebrate Earth Day, we are highlighting the impact the fashion industry has on the environment and small business retailers who are making a difference and fostering change to create a more sustainable future through their businesses. 

Read More
2023 color trends

2023 Color Trends

The time has come to analyze the 2023 color trends! Trending colors this year make for a unique mixture of vibrant and comfortable hues. We can’t wait to see boutiques filled with these trending colors throughout the year!

Read More

Scaling With Systems with Denise Albright

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise’s entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of

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Get Ready for Boutique Summit 2023!

Let’s get ready for the Boutique Summit! If you’ve never been to The Boutique Summit and are on the fence about going, let me tell you, this year is gonna be a PARTAAAAYYY! Besides 2 days jam-packed with education, networking & actionable takeaways, we are going to CELEBRATE ourselves at the end with an iconic 80’s Prom themed afterparty! Get ready for photo opps like you’ve never seen before. Get

Read More
essential digital marketing tools for your boutique

Essential Digital Marketing Tools for Your Boutique

When someone decides they want to open up a retail business such as a boutique, what are some of the first things they think of investing in? Inventory? An accountant or lawyer? A storefront or website? A few employees? They get all of this in line, and then realize they aren’t reaching their target audience. Why? Because they forgot one key necessity in the boutique industry – digital marketing. 

Read More
Short-Form Video for Boutique Marketing

Short-Form Video for Boutique Marketing

Guest blog post provided by Switcher Studio Short-form video has dominated the social media landscape in recent years. We’re talking about vertical videos typically under one minute — AKA “snackable content,” Reels, Stories, Shorts, or TikToks. You know ‘em, you love ‘em, and guess what? They’re now a non-negotiable component of your boutique marketing strategy. (Surprise! 🎉) Why is short-form video important for boutique marketing? Not convinced? Here are just

Read More
Sustainable and Ethical Boutiques Making an Impact

Sustainable and Ethical Boutiques Making an Impact

What does it mean to be a sustainable boutique, and why is it important? To celebrate Earth Day, we are highlighting the impact the fashion industry has on the environment and small business retailers who are making a difference and fostering change to create a more sustainable future through their businesses. 

Read More
2023 color trends

2023 Color Trends

The time has come to analyze the 2023 color trends! Trending colors this year make for a unique mixture of vibrant and comfortable hues. We can’t wait to see boutiques filled with these trending colors throughout the year!

Read More

Scaling With Systems with Denise Albright

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise’s entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of

Read More

Get Ready for Boutique Summit 2023!

Let’s get ready for the Boutique Summit! If you’ve never been to The Boutique Summit and are on the fence about going, let me tell you, this year is gonna be a PARTAAAAYYY! Besides 2 days jam-packed with education, networking & actionable takeaways, we are going to CELEBRATE ourselves at the end with an iconic 80’s Prom themed afterparty! Get ready for photo opps like you’ve never seen before. Get

Read More
essential digital marketing tools for your boutique

Essential Digital Marketing Tools for Your Boutique

When someone decides they want to open up a retail business such as a boutique, what are some of the first things they think of investing in? Inventory? An accountant or lawyer? A storefront or website? A few employees? They get all of this in line, and then realize they aren’t reaching their target audience. Why? Because they forgot one key necessity in the boutique industry – digital marketing. 

Read More
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