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Short-Form Video for Boutique Marketing

April 27, 2023

Guest blog post provided by Switcher Studio Short-form video has dominated the social media landscape in recent years. We’re talking about vertical videos typically under one minute — AKA “snackable content,” Reels, Stories, Shorts, or TikToks. You know ‘em, you love ‘em, and guess what? They’re now a non-negotiable component of your boutique marketing strategy. (Surprise! 🎉) Why is short-form video important for boutique marketing? Not convinced? Here are just

Sustainable and Ethical Boutiques Making an Impact

April 20, 2023

What does it mean to be a sustainable boutique, and why is it important? To celebrate Earth Day, we are highlighting the impact the fashion industry has on the environment and small business retailers who are making a difference and fostering change to create a more sustainable future through their businesses.

5 Reasons Why Signage Is Important for Your Business

April 17, 2023

Signs are one of the least expensive, yet most effective, forms of advertising for a business. Signage is a fundamental way to identify your business to existing and potential customers.

2023 Color Trends

April 10, 2023

The time has come to analyze the 2023 color trends! Trending colors this year make for a unique mixture of vibrant and comfortable hues. We can’t wait to see boutiques filled with these trending colors throughout the year!

4 Things Your Instagram Bio Must Have

April 3, 2023

Your Instagram bio has more importance than you may think. Let’s go over 4 things your Instagram bio MUST have!

Boutique Owner Tax Tips | The Boutique Hub

6 Boutique Owner Tax Tips

March 29, 2023

This article provides 6 boutique owner tax tips to keep your business afloat in 2023.

Scaling With Systems with Denise Albright

March 7, 2023

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise’s entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of

Get Ready for Boutique Summit 2023!

March 6, 2023

Let’s get ready for the Boutique Summit! If you’ve never been to The Boutique Summit and are on the fence about going, let me tell you, this year is gonna be a PARTAAAAYYY! Besides 2 days jam-packed with education, networking & actionable takeaways, we are going to CELEBRATE ourselves at the end with an iconic 80’s Prom themed afterparty! Get ready for photo opps like you’ve never seen before. Get

5 ways mobile apps revolutionize the e-commerce industry

March 3, 2023

As a shopper, there’s nothing more frustrating than a slow website that doesn’t fully reflect the store’s shopping experience. This is where mobile apps come in, making the shopping experience much more convenient and engaging for customers.

Essential Digital Marketing Tools for Your Boutique

March 1, 2023

When someone decides they want to open up a retail business such as a boutique, what are some of the first things they think of investing in? Inventory? An accountant or lawyer? A storefront or website? A few employees? They get all of this in line, and then realize they aren’t reaching their target audience. Why? Because they forgot one key necessity in the boutique industry – digital marketing.