When Spring rolls around, you start seeing lighter colors, brighter days and it feels time to come out of the cave of winter! Pastels are defined as "a soft and delicate shade of a color", and ditching your dark colors and heavy layers after winter can feel like a breath of fresh air! Pastels are trending in a big way for Spring/Summer 2018, from high fashion runway shows, to making it's way into your favorite local...

If you’ve ever watched How to Lose a Guy in Ten Days, you might remember the scene where Ben (Matthew McConaughey), is working on a tagline for the Delour Diamond campaign and suggests “Ladies, Frost Yourself” to his co-workers. The idea of someone “frosting themselves” with fancy goods is quick to catch on, both in the movie and in real life. Enter Rikki Ruiz, owner of The Frosted Cowgirls, who, in 2010, saw that Idaho’s...

The Boutique Hub is circulating a request for proposals (RFP) for a desktop publisher, with experience in publishing full-color, magazine publications. The project is expected to last August-November 2017. Prior experience in magazine publishing is a requirement; knowledge of the boutique fashion and/or western industries is a bonus. Proposals must be submitted to Ashley Alderson, via email, by 5 P.M. CST, July 21, 2017. A complete document with all project background information, proposal requirements, proposal submission information, evaluation...

I am obsessed with everything 'bohemian'. I am drawn to the free-spirited and relaxed nature of the bohemian style reminiscent of the nomadic Gypsy lifestyle. Staying true to its nature, bohemian style does not hold roots to any specific place but rather borrows from all cultures.  Personally, I feel this style is liberating as a true bohemian does not adhere to fashion trends. So in this post, I am sharing some inspiration to awaken your...

Cover Photo: The Classy Trailer The Ultimate WNFR Style Guide (Style Guide) is a grassroots western fashion magazine produced by fashion influencers and the boutique community. This premier publication is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, the Style Guide includes exciting interviews with western fashion icons, information on current and future trends, where to shop while...