<Guest Blog Post> Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations, it’s clear that no single retail channel is the path to success. Customers are now expecting to be the focus of whichever channel...

We are so ECSTATIC to finally be sharing the brand new Boutique.Style! The launch of Boutique.Style is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers with a one-stop-shopping experience, we’ve been working with various designers and developers...

< GUEST BLOG POST > In the wake of approximately 12,000 store closures across the United States, there are still many retailers that aren’t just surviving in 2018, but thriving, too. What’s the secret to their success? GETTING SHOPPERS INTO STORES WITH INTRIGUE & A PLACE TO HANGOUT Retailers are having success using almost anything that keeps shoppers on their toes, suggests the New York Times. This could mean keeping consumers guessing with exclusive merchandise sold for a limited time only, pop-up shops...

< GUEST BLOG POST > What determines the way we would rate our shopping experiences? Is it the mood we took with us? Is it the amount of money we spent? Not likely. Our shopping experiences are greatly determined by the actions stores do or do not take. As a boutique owner, you are in a unique position to give customers exactly what they’re looking for. You can take the actions that determine what kind of experience...