Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding - how are you going to stand out from the crowd? There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm. Here are a few ideas to help get your own creative juices flowing! Then, once you've got these, we've got more here on our Holiday Marketing Masterclass video!  1. Create a...

Who is ready for the biggest shopping weekend of the year? Hands in the air? Kicking off our #ShopSmall Series, we are sharing 6 tips to help your boutique capture a piece of the $15.6 Billion spent during the biggest local shopping weekend of the year.  Whether you're an online boutique or a brick and mortar store, we've got you covered! We're dishing on 6 things you can do to help your boutique capture some of the...

After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Let’s talk about laying out a plan so you can swiftly roll out your holiday shopping opportunities with little effort spending time on what’s important - your customers! Let's start working backward, 3 weeks prior to Thanksgiving! Week...

Velvet is definitely one of the hottest trends right now. Almost every runway insight has added a splash of it, in one form or another! Some of the most popular colors this fall being jewel toned. Velvet isn't a fabric most are accustomed to but trust us, it's not as scary as you think. Velvet holds an endless amount of possibilities in the way it can be styled. For more of an edgy look pair...

Seven is the lucky number. Seven years, that is. Both the Global Winner of The Boutique Awards 2017 and the Global Runner-Up have been in business for seven years. While these two boutiques may not be similar in style, they certainly know how to work hard & inspire plenty of women. In fact, when our regional boutique awards winners were asked to name a role or business mogul they admire, Kelsey Darby (Owner, The Lace...