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Gift Guide for the #BoutiqueBoss!

What do you get as a gift for someone in retail? What do boutique owners really want this season? We asked, and they answered, take it from us, your favorite BoutiqueBoss is looking for one of these items under the tree this year!

Read More »

5 Ways to Craft Offers Your Customers will Love

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm.

Read More »
boutique owner mental health tips

14 Mental Health Tips for Small Business Owners

Being a business owner is tough. And owning a retail business is even tougher. Now add in the stresses of managing your kids, sorting through piles of laundry, coping with Gran’s death, and making an overdue mortgage payment and you’ll start to feel like you’re at your whit’s end! So how do you cope? How do you handle the stress? Do you plow through & let the stress pile up? Do you guiltily eat french fries in the carpool line while choking back tears? Do you feel like you’re ready to give up?

Read More »
Product Photography for Boutique Owners

Product Photography For Boutique Owners

Great photography is key to landing that online sale! Let’s get into some product photography tips for boutique owners. Part of the allure to shopping with boutiques is the way they teach us how to style. Their beautiful photos show us what pairs well together & inspire us to wear what we might not have picked out on our own. Pictures help customers determine quality and style, ultimately leading them

Read More »
Thanksgiving Weekend Marketing Playbook

Thanksgiving Weekend Boutique Marketing Playbook

Our Thanksgiving weekend marketing playbook will assure you are prepared ahead of time! After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Use the Thanksgiving Weekend Boutique Marketing Playbook to reach your shoppers.

Read More »
12 Window Display Ideas For Boutiques

#ShopSmall Series: 6 Ways to Take Advantage of Small Business Saturday

Kicking off our #ShopSmall Series, we are sharing 6 tips to help your boutique capture a piece of the $15.6 Billion spent during the biggest local shopping weekend of the year.  Whether you’re an online boutique or a brick and mortar store, we’ve got you covered!

We’re dishing on 6 things you can do to help your boutique capture some of the potential on Small Business Saturday and the entire holiday weekend.

Read More »

The Boutique Customer is the Primary Channel

The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker,

Read More »

Shop The Best Boutiques: Everything to Know

We are so ECSTATIC to finally be sharing the brand new Shop The Best Boutiques! The launch of Shop The Best Boutiques is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers

Read More »

Intrigue and Hanging: Out a Retail Industry Metric

In the wake of approximately 12,000 store closures across the United States, there are still many retailers that aren’t just surviving in 2018, but thriving, too. A retail industry metric you should pay attention to. What’s the secret to their success? GETTING SHOPPERS INTO STORES WITH INTRIGUE & A PLACE TO HANGOUT Retailers are having success using almost anything that keeps shoppers on their toes, suggests the New York Times. This could mean keeping

Read More »

Gift Guide for the #BoutiqueBoss!

What do you get as a gift for someone in retail? What do boutique owners really want this season? We asked, and they answered, take it from us, your favorite BoutiqueBoss is looking for one of these items under the tree this year!

Read More »

5 Ways to Craft Offers Your Customers will Love

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm.

Read More »
boutique owner mental health tips

14 Mental Health Tips for Small Business Owners

Being a business owner is tough. And owning a retail business is even tougher. Now add in the stresses of managing your kids, sorting through piles of laundry, coping with Gran’s death, and making an overdue mortgage payment and you’ll start to feel like you’re at your whit’s end! So how do you cope? How do you handle the stress? Do you plow through & let the stress pile up? Do you guiltily eat french fries in the carpool line while choking back tears? Do you feel like you’re ready to give up?

Read More »
Product Photography for Boutique Owners

Product Photography For Boutique Owners

Great photography is key to landing that online sale! Let’s get into some product photography tips for boutique owners. Part of the allure to shopping with boutiques is the way they teach us how to style. Their beautiful photos show us what pairs well together & inspire us to wear what we might not have picked out on our own. Pictures help customers determine quality and style, ultimately leading them

Read More »
Thanksgiving Weekend Marketing Playbook

Thanksgiving Weekend Boutique Marketing Playbook

Our Thanksgiving weekend marketing playbook will assure you are prepared ahead of time! After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Use the Thanksgiving Weekend Boutique Marketing Playbook to reach your shoppers.

Read More »
12 Window Display Ideas For Boutiques

#ShopSmall Series: 6 Ways to Take Advantage of Small Business Saturday

Kicking off our #ShopSmall Series, we are sharing 6 tips to help your boutique capture a piece of the $15.6 Billion spent during the biggest local shopping weekend of the year.  Whether you’re an online boutique or a brick and mortar store, we’ve got you covered!

We’re dishing on 6 things you can do to help your boutique capture some of the potential on Small Business Saturday and the entire holiday weekend.

Read More »

The Boutique Customer is the Primary Channel

The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker,

Read More »

Shop The Best Boutiques: Everything to Know

We are so ECSTATIC to finally be sharing the brand new Shop The Best Boutiques! The launch of Shop The Best Boutiques is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers

Read More »

Intrigue and Hanging: Out a Retail Industry Metric

In the wake of approximately 12,000 store closures across the United States, there are still many retailers that aren’t just surviving in 2018, but thriving, too. A retail industry metric you should pay attention to. What’s the secret to their success? GETTING SHOPPERS INTO STORES WITH INTRIGUE & A PLACE TO HANGOUT Retailers are having success using almost anything that keeps shoppers on their toes, suggests the New York Times. This could mean keeping

Read More »

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Most Popular Stories

Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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