Our annual Gift Guide for the #BoutiqueBoss is here! Trust us, your favorite #BoutiqueBoss is looking for one of these items under the tree this year! You haven’t seen Holiday Hustle until you walk into a small business during the months of November and December. #BoutiqueBosses are extra busy during this time of year putting together amazing gifts to give and helping their customers mark items off of their holiday wish lists.

We hope you've been enjoying our #ShopSmall Series! Our Thanksgiving weekend marketing playbook will assure you are prepared ahead of time! After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop!  Use the Thanksgiving Weekend Boutique Marketing Playbook to reach your shoppers.

<Guest Blog Post> . In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations, it’s clear that no single...