There are some names who become synonymous with a style, a genre, a feeling or a moment in time. Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
“Authenticity is hella sexy.” You know those quotes we all download to share again on Instagram and Facebook? That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar. Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s
Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought. You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put
List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans. Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we
Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat. With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to
Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
There are some names who become synonymous with a style, a genre, a feeling or a moment in time. Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
“Authenticity is hella sexy.” You know those quotes we all download to share again on Instagram and Facebook? That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar. Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s
Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought. You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
It all started in a small booth in Glen Rose, Texas. A 19 year old new mom on a mission to share her creativity with the world on a $3 supply spend, a few cans of paint, a handful of frames and a few garage sale finds. This young lady had some pretty big dreams of one day opening a boutique, but knew she needed to start somewhere to put
List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans. Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we
Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat. With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to
Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
