Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!...

< GUEST BLOG POST > Welcome to part two of the Is It a Match? blog series! In part one, we covered how to find a clothing supplier for your boutique. In this blog, we’ll teach you the top 10 questions to ask your clothing manufacturer or wholesaler before contracting with them. These questions will not only help you vet potential suppliers to see if they meet your needs, but they might also get you thinking...

< GUEST BLOG POST > Buying inventory to sell in your fashion boutique is a major investment. It’s crucial to research all your possible options and ask potential clothing suppliers the right kinds of questions. This is a two-part blog, so, in this first part, we’ll cover how to find wholesale clothing suppliers and clothing manufacturers. In the next segment, we’ll delve into how to evaluate the prospects you’ve found. Without further ado, let’s get started! Step...

Where were you on March 13th, 2019? The corner café, maybe the park or were you in a complete panic behind your desk endlessly refreshing Instagram waiting for it to pop back up so you could reach your customers to share those cute new arrivals? Just like a flip of a switch Facebook, Instagram and several other social media platforms were gone. With so many of our businesses relying on these platforms to run...