Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho's Overall Boutique of the Year and the top 10 Global Boutique of the Year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real,...

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If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. 

While the future is exciting, retailers also need to focus on what they can do now with the tools they have. 

Let’s talk about point of sale (POS) marketing. It’s at the center of any retailer’s transactions and, when leveraged, can be high-value in-store promotional real estate to drive more sales pre-checkout.

Today Marie Earthman, boutique owner and mom, joins us to talk about the importance of taking care of your mental health in the retail business. Marie gives us her background on fighting a lifelong battle with depression and anxiety while managing to have a beautiful family and grow a well known Texas boutique. Though today's topic is a hard one, it's one that needs to be more widely talked about. Mental health issues affect so...

<Guest Blog Post> Managing your store without a POS system in place is a difficult thing to do. Part of any good POS system is its ability to structure your inventory into departments and classes. Breaking up of your store into smaller segments departments will allow you to respond faster to the market and as a result, be able to buy smarter. Since most POS systems have some sort of department structure in place you have...

<Guest Blog Post> Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.  When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations, it’s clear that no single retail channel is the path to success. Customers are now expecting to be the focus of whichever channel...