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Episode #37: Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media

October 16, 2018

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This

Five Reasons why Boutiques need iPhone and Android Mobile Apps

October 10, 2018

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

October 9, 2018

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

New Years Eve Wholesale for Boutiques

October 8, 2018

I know, I know it seems crazy to be thinking about the new year, but we can never plan too early! This holiday is a major one and there is nothing more that people love than getting dressed up and celebrating! We have reached out to some of our brand members to see what they have for the new year. Whether your customer is staying home (like me) to celebrate

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

October 2, 2018

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino. Meet this new online fashion marketplace for wholesale, and enjoy

Wholesale Gifts For Under $25: Why Do We Need To Carry Them In Our Boutiques?

September 28, 2018

Do you ever have a coworker, a teacher or an acquaintance that you need to find a gift for? I know that I am constantly trying to find little items that I can include in a Christmas gift for my son’s teacher, a gift exchange or as a small thank you to someone who helped me out with a task. I would assume, that I’m not much more different than

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

September 25, 2018

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Gear For The Guys: Wholesale Items for the Men in Your Customer’s Lives.

September 24, 2018

Ok ladies, so today we are turning our focus to MEN! I don’t know about you, but whenever I take a special girls trip or run into a fun boutique-I check to see if there is a little something that I can grab for my husband! Not sure if your customers want men’s items? Run a poll in your group or on your FB page and ask them!

Winter Wholesale Apparel: Melt the Snow with these Hot Trends

September 18, 2018

So tell me, is buffalo check as big of a trend for you as it is here in the Midwest? What about leopard? Or the super comfy sweatshirt? If your answer is yes, then this is the blog for you! We have teamed up with some of our favorite brands to bring you some amazing winter ready apparel! Find these brands in our wholesale marketplace on The Boutique Hub or

Episode #33: YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

September 18, 2018

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique