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A Boutique Buyer’s Guide to Success | The Boutique Hub | Frock Fashions

5 Tips for Working with a Buyer | Boutique Owner’s Guide

Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years

Read More »
Western Runway | The Boutique Hub

Western Runway: Western Fashion Style Guide

Western Runway is finally here! This year’s issue of Western Runway features a variety of content that celebrates all aspects of western fashion, including an in-depth interview with one of the western world’s most influential women, Kadee Coffman. Here on our website, we have even more content, including a first-ever extension of our Best of the West, featuring the top 15 western brands, voted on by the industry’s most fashionable

Read More »
The Classy Trailer | The Boutique Hub

2017 Ultimate WNFR Style Guide

Cover Photo: The Classy Trailer The Ultimate WNFR Style Guide (Style Guide) is a grassroots western fashion magazine produced by fashion influencers and the boutique community. This premier publication is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, the Style Guide includes exciting interviews with western fashion icons, information on current

Read More »
Ultimate WNFR Western Fashion Style Guide | The Boutique Hub

WNFR Ultimate Western Fashion Style Guide

2016 has no doubt been the year of Western Fashion–from Old Gringo’s on the runway, to Lady Gaga’s pink cowboy hat–the legend of the American Cowboy in global fashion is alive and well. What better time than now to bring together the greatest fashion boutiques and brands in one guide for those of you visiting in person (or admiring from afar) western fashion’s biggest 10 days of the year. Creating

Read More »

Holiday Event Ideas for Boutiques in 2023

The holiday season is the most wonderful time of the year for boutique owners. Shoppers are on the hunt for unique gifts and festive outfits, and boutiques have the perfect opportunity to shine. Whether you run a brick-and-mortar boutique or an online store, hosting holiday events can help you capture the spirit of the season, attract customers, and boost sales. In this blog post, we’ll explore a variety of creative holiday event ideas to make your boutique the ultimate holiday shopping destination.

Read More »
Short-Form Video for Boutique Marketing

Short-Form Video for Boutique Marketing

Guest blog post provided by Switcher Studio Short-form video has dominated the social media landscape in recent years. We’re talking about vertical videos typically under one minute — AKA “snackable content,” Reels, Stories, Shorts, or TikToks. You know ‘em, you love ‘em, and guess what? They’re now a non-negotiable component of your boutique marketing strategy. (Surprise! 🎉) Why is short-form video important for boutique marketing? Not convinced? Here are just

Read More »
Maximize Your Email Marketing

How To Maximize Your Email Marketing

Did you know that 64% of small businesses use email marketing and it is the most reliable method to boost marketing, more than social media! It’s easy to think of email marketing as an’ old traditional marketing strategy’, but it has proven to be still very relevant and effective, with 4.03 billion people using email around the world in 2021.

Read More »
Thanksgiving Weekend Marketing Playbook

Thanksgiving Weekend Boutique Marketing Playbook

Our Thanksgiving weekend marketing playbook will assure you are prepared ahead of time! After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Use the Thanksgiving Weekend Boutique Marketing Playbook to reach your shoppers.

Read More »
Holiday Marketing Tips

Holiday Marketing Tips

Hey guys, fresh off of speaking on holiday marketing tips topic in Dallas, I want to get you some of the high points that I think are most important to address NOW in your business to make your Holiday season a success!

Read More »
A Boutique Buyer’s Guide to Success | The Boutique Hub | Frock Fashions

5 Tips for Working with a Buyer | Boutique Owner’s Guide

Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years

Read More »
Western Runway | The Boutique Hub

Western Runway: Western Fashion Style Guide

Western Runway is finally here! This year’s issue of Western Runway features a variety of content that celebrates all aspects of western fashion, including an in-depth interview with one of the western world’s most influential women, Kadee Coffman. Here on our website, we have even more content, including a first-ever extension of our Best of the West, featuring the top 15 western brands, voted on by the industry’s most fashionable

Read More »
The Classy Trailer | The Boutique Hub

2017 Ultimate WNFR Style Guide

Cover Photo: The Classy Trailer The Ultimate WNFR Style Guide (Style Guide) is a grassroots western fashion magazine produced by fashion influencers and the boutique community. This premier publication is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, the Style Guide includes exciting interviews with western fashion icons, information on current

Read More »
Ultimate WNFR Western Fashion Style Guide | The Boutique Hub

WNFR Ultimate Western Fashion Style Guide

2016 has no doubt been the year of Western Fashion–from Old Gringo’s on the runway, to Lady Gaga’s pink cowboy hat–the legend of the American Cowboy in global fashion is alive and well. What better time than now to bring together the greatest fashion boutiques and brands in one guide for those of you visiting in person (or admiring from afar) western fashion’s biggest 10 days of the year. Creating

Read More »

Holiday Event Ideas for Boutiques in 2023

The holiday season is the most wonderful time of the year for boutique owners. Shoppers are on the hunt for unique gifts and festive outfits, and boutiques have the perfect opportunity to shine. Whether you run a brick-and-mortar boutique or an online store, hosting holiday events can help you capture the spirit of the season, attract customers, and boost sales. In this blog post, we’ll explore a variety of creative holiday event ideas to make your boutique the ultimate holiday shopping destination.

Read More »
Short-Form Video for Boutique Marketing

Short-Form Video for Boutique Marketing

Guest blog post provided by Switcher Studio Short-form video has dominated the social media landscape in recent years. We’re talking about vertical videos typically under one minute — AKA “snackable content,” Reels, Stories, Shorts, or TikToks. You know ‘em, you love ‘em, and guess what? They’re now a non-negotiable component of your boutique marketing strategy. (Surprise! 🎉) Why is short-form video important for boutique marketing? Not convinced? Here are just

Read More »
Maximize Your Email Marketing

How To Maximize Your Email Marketing

Did you know that 64% of small businesses use email marketing and it is the most reliable method to boost marketing, more than social media! It’s easy to think of email marketing as an’ old traditional marketing strategy’, but it has proven to be still very relevant and effective, with 4.03 billion people using email around the world in 2021.

Read More »
Thanksgiving Weekend Marketing Playbook

Thanksgiving Weekend Boutique Marketing Playbook

Our Thanksgiving weekend marketing playbook will assure you are prepared ahead of time! After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Use the Thanksgiving Weekend Boutique Marketing Playbook to reach your shoppers.

Read More »
Holiday Marketing Tips

Holiday Marketing Tips

Hey guys, fresh off of speaking on holiday marketing tips topic in Dallas, I want to get you some of the high points that I think are most important to address NOW in your business to make your Holiday season a success!

Read More »

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Most Popular Stories

Small Town Dreams to Big Time Success: Building a Business with Heart

Welcome back to the Boutique Chat podcast! Today’s conversation promises to be an enlightening one as we delve into the journey of Kari Patfield, a successful boutique owner hailing from small-town America. Join us as we uncover the insights and strategies that have fueled Kari business growth and positioned her as a standout entrepreneur in her community.

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Effective Merchandising Tools to Display Your Summer Inventory! 

JR Visual has compiled a list of effective merchandising tools that can be used to showcase your summer merchandise in the best possible way. It can be challenging to display summer items in a way that is both visually appealing and easy for shoppers to browse through. Therefore, here are some practical tools that you can use in your store, along with multiple ways to use them this season!

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The Bus Rule

Welcome to another edition of Five Minute Friday! Today, I want to explore a rather unusual, albeit important, scenario — what if you suddenly couldn’t manage your business? It’s a scenario we seldom like to consider, dubbed the “Bus Rule,” but preparing for it is crucial for any entrepreneur aiming for long-term success and resilience.

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Wholesale Buying Strategies and Trend Forecasting on Hubventory

Welcome back to the Boutique Chat podcast! This week, I’m thrilled to introduce a gem from our own team, Samantha Conner, who has been a radiant presence in our community and a familiar face across various fashion markets from Dallas to Vegas and Atlanta. Samantha has a robust understanding of the fashion industry from both the brand and boutique perspectives, making her insights invaluable. Her first-hand experience with Hubventory, our innovative online wholesale platform, adds a layer of depth to our discussion on the evolving dynamics of the fashion marketplace. We’re deep diving into all things wholesale buying and trend forecasting!

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