Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought. You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans. Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we
Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat. With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to
Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
Boutique Strategy: How to NOT Sweat Instagram’s Algorithm Change. Grow Your Boutique on Instagram As a small business owner using Instagram, you’ve probably been bombarded with news about the upcoming algorithm change. “The death of small businesses on Instagram” they say, or Instagram to be ruined just like Facebook….yes, you’ve heard it all. But the way I see it, it may be a little less dramatic. Here’s the full skinny on Instagram’s
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
Social Media Mistakes For Boutique Owners. As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We’ve seen it all when it comes to social media posts – the Good, the Bad, and some that are even a little Ugly. Let’s make sure you’re setting yourself up for success and not making one of these mistakes. Ready? DON’T forget to include a caption with your photo on Instagram or if
Have you ever taken a close look at your product photos and compared them to other retail photos and asked – which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We’ve seen it all – the good, the bad, and the ugly and if nothing else, make sure you’re not committing
Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought. You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
List Building Giveaways: How to Double your Email List in Seven Days With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans. Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we
Growth Giveaways: How to Increase your Boutique’s Social Followers Tomorrow. This could be your go to boutique growth strategy Cutting through the noise of online shopping options is no easy feat. With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to
Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
Boutique Strategy: How to NOT Sweat Instagram’s Algorithm Change. Grow Your Boutique on Instagram As a small business owner using Instagram, you’ve probably been bombarded with news about the upcoming algorithm change. “The death of small businesses on Instagram” they say, or Instagram to be ruined just like Facebook….yes, you’ve heard it all. But the way I see it, it may be a little less dramatic. Here’s the full skinny on Instagram’s
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
Social Media Mistakes For Boutique Owners. As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We’ve seen it all when it comes to social media posts – the Good, the Bad, and some that are even a little Ugly. Let’s make sure you’re setting yourself up for success and not making one of these mistakes. Ready? DON’T forget to include a caption with your photo on Instagram or if
Have you ever taken a close look at your product photos and compared them to other retail photos and asked – which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We’ve seen it all – the good, the bad, and the ugly and if nothing else, make sure you’re not committing
