Boutique Hub Guest Post We live in a world where the ability to start and run an online boutique is becoming more and more accessible, which is allowing thousands of women to pursue their dreams. This is amazing, but a common concern for many of my clients is that most of their sales are coming from friends and family members and they are having a hard time building their frequent
It is finally here! We have been so excited to finally share the big news, welcome to the #BoutiqueChat Podcast!! Join us each week, Tuesdays as we dive into actionable strategies, proven business and marketing plans, juicy details and interviews with the leaders of the boutique fashion and retail communities. We’ll be hearing from leading brands, boutiques, influencers, tech leaders, industry insiders and experts, as well as from our Founder
The Valentine’s Day festivities have ended, but that doesn’t mean your favorite V-Day outfits are going anywhere! Pale pinks and luxurious reds are a perfect transition for spring! That fancy dress you put in the back of your closet? Pair it with a jean jacket and booties for any casual night out! We loved seeing all your amazing Valentine’s day outfits! Here were some of our favorite pieces that are
Velvet is definitely one of the hottest trends right now. Almost every runway insight has added a splash of it, in one form or another! Some of the most popular colors this fall being jewel toned. Velvet isn’t a fabric most are accustomed to but trust us, it’s not as scary as you think. Velvet holds an endless amount of possibilities in the way it can be styled. For more
If there were one marketing channel that has posed more of a love-hate relationship with retailers than any other, it is without a doubt, Facebook. For retailers who rode the boom and bust wave of organic reach which gave abundant views of your boutique’s content to shoppers, only to then introduce algorithms that slowly tightened free reach to nearly 0, what does the future hold? Sure, reach is limited,
It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and
So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
Today we are talking about the 7 must-know financial tips for boutique owners. These critical financial skills are the key to longevity and growth in business.
Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more
A huge part of the western culture and fashion is about the good ole days. Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of “the olden times” flood the ears of younger generations, and vintage clothing will never go out of style. Classic pieces are a staple that all women should include in their closets, but that’s easier said than done. I get asked
Boutique Hub Guest Post We live in a world where the ability to start and run an online boutique is becoming more and more accessible, which is allowing thousands of women to pursue their dreams. This is amazing, but a common concern for many of my clients is that most of their sales are coming from friends and family members and they are having a hard time building their frequent
It is finally here! We have been so excited to finally share the big news, welcome to the #BoutiqueChat Podcast!! Join us each week, Tuesdays as we dive into actionable strategies, proven business and marketing plans, juicy details and interviews with the leaders of the boutique fashion and retail communities. We’ll be hearing from leading brands, boutiques, influencers, tech leaders, industry insiders and experts, as well as from our Founder
The Valentine’s Day festivities have ended, but that doesn’t mean your favorite V-Day outfits are going anywhere! Pale pinks and luxurious reds are a perfect transition for spring! That fancy dress you put in the back of your closet? Pair it with a jean jacket and booties for any casual night out! We loved seeing all your amazing Valentine’s day outfits! Here were some of our favorite pieces that are
Velvet is definitely one of the hottest trends right now. Almost every runway insight has added a splash of it, in one form or another! Some of the most popular colors this fall being jewel toned. Velvet isn’t a fabric most are accustomed to but trust us, it’s not as scary as you think. Velvet holds an endless amount of possibilities in the way it can be styled. For more
If there were one marketing channel that has posed more of a love-hate relationship with retailers than any other, it is without a doubt, Facebook. For retailers who rode the boom and bust wave of organic reach which gave abundant views of your boutique’s content to shoppers, only to then introduce algorithms that slowly tightened free reach to nearly 0, what does the future hold? Sure, reach is limited,
It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and
So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
Today we are talking about the 7 must-know financial tips for boutique owners. These critical financial skills are the key to longevity and growth in business.
Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more
A huge part of the western culture and fashion is about the good ole days. Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of “the olden times” flood the ears of younger generations, and vintage clothing will never go out of style. Classic pieces are a staple that all women should include in their closets, but that’s easier said than done. I get asked
