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Grow Your Boutique on Instagram

March 23, 2016

Boutique Strategy: How to NOT Sweat Instagram’s Algorithm Change. Grow Your Boutique on Instagram As a small business owner using Instagram, you’ve probably been bombarded with news about the upcoming algorithm change. “The death of small businesses on Instagram” they say, or Instagram to be ruined just like Facebook….yes, you’ve heard it all. But the way I see it, it may be a little less dramatic. Here’s the full skinny on Instagram’s

Attending Apparel Markets: Tips from Boutique Owners

February 3, 2016

Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? For some, market may seem like the ultimate shopping experience, but for those who’ve been there, going to market takes planning, time and organization. We

Boutique Business Tips | The Boutique Hub

Grow Your Boutique With Facebook

May 17, 2015

7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order

Email Marketing For Boutique Owners

May 2, 2015

The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to

Social Media Mistakes For Boutique Owners

March 8, 2015

Social Media Mistakes For Boutique Owners. As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We’ve seen it all when it comes to social media posts – the Good, the Bad, and some that are even a little Ugly. Let’s make sure you’re setting yourself up for success and not making one of these mistakes. Ready? DON’T forget to include a caption with your photo on Instagram or if

The 7 Deadly Sins of Boutique Photography

February 25, 2015

Have you ever taken a close look at your product photos and compared them to other retail photos and asked – which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We’ve seen it all – the good, the bad, and the ugly and if nothing else, make sure you’re not committing

5 Ways to Rock Video for Your Boutique

January 31, 2015

Reaching your followers on Facebook, or any social media channel for that matter has become more of a moving target these days. In the world of fast algorithm changes and an ever-declining reach, retail businesses have to carefully craft content to successfully reach their market. To organically reach people in a new way, video is taking over as the most effective organic content medium. Here are the 5 ways you can rock video for your boutique!

5 Foolproof Ways to Boost Your Boutique’s SEO

January 14, 2015

If you have an e-commerce site for your boutique, chances are SEO is something that get’s pushed to the back burner day after day. After all, it’s not something you can really see or touch – but don’t let that fool you. It’s more important than ever to make sure your site is performing on the ‘back-end’ and getting picked up by search engines as boutique e-retail popularity grows.

Build Your Boutique Business By Building Your Facebook Audience

November 22, 2014

20 Tips to Keep Your Facebook Audience Engaged. Build Your Boutique Business By Building Your Facebook Audience We know, Insert grumpy face here…. Just when you get your groove, it’s time, yet again, to shift your strategy. Facebook may be the most powerful marketing tool you have, even with an algorithm that significantly drops the reach of overly-promotional content by pages. Why the change? (Hmm, boutiques doing significant business via Facebook

Social Commerce For Boutique Owners

November 22, 2014

The 3 A’s of Dominating Social Commerce. Why are some boutiques dominating commerce on social media? Well, think of it like this… You’re out with your friends for a night on the town. You’re talking and laughing about old times, the funny things happening in your life today, and consoling each other about the rough stuff. Social Commerce For Boutique Owners One of your friends casually drops into the conversation