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Five Reasons why Boutiques need iPhone and Android Mobile Apps

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More

Episode #33: YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique

Read More

Episode #32: Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s

Read More
Episode 31 Boutique Chat Text Message List Marketing

Episode #31: Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing

Read More

Boutique and Apparel Brands’ Guide to Copyrights: What Can be Copyrighted?

A copyright is a form of intellectual property that creates original creations which include literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. This post focuses on photographs, websites and creative designs, the main creative works of boutique owners and wholesalers. T-Shirt Designs The Copyright Office makes it clear that each copyright must contain minimal creativity. What does this mean? It seems that

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Someone is Ripping Off my Copyright. What do I do?

Guest Blogger I’ve seen the situation waaaayyyy too many times – Creator creates. Creator publishes. Sleazeball steals. Sleazeball makes money from Creator’s creation. It’s a vicious cycle that has caused many small creators to even quit their passion because “it’s no longer worth it.” This is not true. If you love what you do, then it is absolutely worth it. I get it though. You put in hours upon hours

Read More

Episode #28: Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN

Women’s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN. >> EPISODE 28 – LISTEN NOW ON iTunes << Don’t Have iTunes? Listen on Libsyn here See the Full Boutique Chat Podcast Website here ABOUT

Read More

Five Reasons why Boutiques need iPhone and Android Mobile Apps

Guest Blog Post by Vajro Boutiques are wonderful places to shop for the most interesting things that aren’t run of the mill. And you can be certain that you won’t find 10 other people wearing the same thing you picked up from a boutique! But do people, and women in particular, have that kind of time nowadays to leisurely shop? No, they don’t! And that’s why online shopping is a

Read More

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More

Episode #33: YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique

Read More

Episode #32: Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s

Read More
Episode 31 Boutique Chat Text Message List Marketing

Episode #31: Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing

Read More

Boutique and Apparel Brands’ Guide to Copyrights: What Can be Copyrighted?

A copyright is a form of intellectual property that creates original creations which include literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. This post focuses on photographs, websites and creative designs, the main creative works of boutique owners and wholesalers. T-Shirt Designs The Copyright Office makes it clear that each copyright must contain minimal creativity. What does this mean? It seems that

Read More

Someone is Ripping Off my Copyright. What do I do?

Guest Blogger I’ve seen the situation waaaayyyy too many times – Creator creates. Creator publishes. Sleazeball steals. Sleazeball makes money from Creator’s creation. It’s a vicious cycle that has caused many small creators to even quit their passion because “it’s no longer worth it.” This is not true. If you love what you do, then it is absolutely worth it. I get it though. You put in hours upon hours

Read More

Episode #28: Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN

Women’s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN. >> EPISODE 28 – LISTEN NOW ON iTunes << Don’t Have iTunes? Listen on Libsyn here See the Full Boutique Chat Podcast Website here ABOUT

Read More
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