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5 Boutique Owner Myths Debunked

Episode #226: 5 Boutique Owner Myths Debunked

Have you ever heard these myths? Or gotten caught up in why one of these just doesn’t work for you? Let’s smash – 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today’s myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Read More »
Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

Today Marie Earthman, boutique owner and mom, joins us to talk about the importance of taking care of your mental health in the retail business. Marie gives us her background on fighting a lifelong battle with depression and anxiety while managing to have a beautiful family and grow a well known Texas boutique. Though today’s topic is a hard one, it’s one that needs to be more widely talked about. Mental health issues affect so many of us, and Marie shows us you’re not alone, and why comparison is truly the thief of joy.

Read More »

Episode # 224: Demystifying Facebook Messenger

Today Ben Parr, award winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in ecommerce stores of ALL types, and so much more!

Read More »
Episode #223

How To Price Boutique Products

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

Read More »

Episode #222: Why You Need Both Your Right And Left Brain While Running a Business with Krisee and Whitney, Founders of Hayloft Boutique

Krisee and Whitney, founder’s of Hayloft Boutique, join us for today’s episode Why You Need Both Your Right And Left Brain While Running a Business. From starting their business with a single t-shirt to now owning a blooming online shop and storefront, Krissee and Whitney give us all the info on how it all came together so perfectly. Some important topics discussed in today’s episode include using CommentSold, managing your inventory, and how to balance the analytical side & the creative side as a lean business. These ladies did not spare any details on what has helped them create a successful business!

Read More »

Growing Your Boutique Business As a Team

Brittany and Vannessa, founders of Simple Blessings Boutique, join us on today’s episode Growing Your Business As a Team. The founders of Simple Blessings go over the important topic of what it means to scale a small business. From learning how to keep track of your numbers in all areas of you boutique, creating a personal relationship with your customers, and going through it all as a team. These two really show no matter what your business size you can own it AND be successful!

Read More »

Boutique Marketing for Your Audience

Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today’s episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads.

Read More »

Marketing to Millennials for Boutique Owners

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

Read More »

Building a Boutique Brand

Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don’t want to miss this inspiring episode!

Read More »

Boutique Owner Myths Debunked

Today our host Ashley Alderson, Founder of The Boutique Hub and Sara Burks, Director of Partnerships and Education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it’s always good to go back to the playbook. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

Read More »
5 Boutique Owner Myths Debunked

Episode #226: 5 Boutique Owner Myths Debunked

Have you ever heard these myths? Or gotten caught up in why one of these just doesn’t work for you? Let’s smash – 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today’s myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Read More »
Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

Episode #225: Taking Care of your Mental Health, with Marie Earthman, Pomp & Circumstance Boutique

Today Marie Earthman, boutique owner and mom, joins us to talk about the importance of taking care of your mental health in the retail business. Marie gives us her background on fighting a lifelong battle with depression and anxiety while managing to have a beautiful family and grow a well known Texas boutique. Though today’s topic is a hard one, it’s one that needs to be more widely talked about. Mental health issues affect so many of us, and Marie shows us you’re not alone, and why comparison is truly the thief of joy.

Read More »

Episode # 224: Demystifying Facebook Messenger

Today Ben Parr, award winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in ecommerce stores of ALL types, and so much more!

Read More »
Episode #223

How To Price Boutique Products

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

Read More »

Episode #222: Why You Need Both Your Right And Left Brain While Running a Business with Krisee and Whitney, Founders of Hayloft Boutique

Krisee and Whitney, founder’s of Hayloft Boutique, join us for today’s episode Why You Need Both Your Right And Left Brain While Running a Business. From starting their business with a single t-shirt to now owning a blooming online shop and storefront, Krissee and Whitney give us all the info on how it all came together so perfectly. Some important topics discussed in today’s episode include using CommentSold, managing your inventory, and how to balance the analytical side & the creative side as a lean business. These ladies did not spare any details on what has helped them create a successful business!

Read More »

Growing Your Boutique Business As a Team

Brittany and Vannessa, founders of Simple Blessings Boutique, join us on today’s episode Growing Your Business As a Team. The founders of Simple Blessings go over the important topic of what it means to scale a small business. From learning how to keep track of your numbers in all areas of you boutique, creating a personal relationship with your customers, and going through it all as a team. These two really show no matter what your business size you can own it AND be successful!

Read More »

Boutique Marketing for Your Audience

Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today’s episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads.

Read More »

Marketing to Millennials for Boutique Owners

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

Read More »

Building a Boutique Brand

Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don’t want to miss this inspiring episode!

Read More »

Boutique Owner Myths Debunked

Today our host Ashley Alderson, Founder of The Boutique Hub and Sara Burks, Director of Partnerships and Education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it’s always good to go back to the playbook. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

Read More »

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The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.

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Inside Dallas Market Center: Retail Revelations and Trends

Hey guys, welcome back! This week, I had the pleasure of chatting with a dear friend and mentor, Cindy Morris, CEO of Dallas Market Center (DMC). Every time Cindy and I get together, our conversations are full of ideas and industry insights. Today, we’re bringing that energy to our community. Whether you’re a wholesale brand manufacturer, a retailer, or someone just curious about market dynamics, Cindy has a wealth of knowledge to share.

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