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What Does it Take to Work With an Influencer?

What is it like to work with an influencer? How can your boutique benefit from this type of relationship?

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.

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Why Boutiques Fail

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutique

Read More »

Episode #40: How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. >> EPISODE 40 – LISTEN NOW ON iTunes << Don’t Have iTunes?

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Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More »

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More »

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More »

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More »

Episode #33: YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique

Read More »

Episode #32: Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s

Read More »
Episode 31 Boutique Chat Text Message List Marketing

Episode #31: Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing

Read More »

What Does it Take to Work With an Influencer?

What is it like to work with an influencer? How can your boutique benefit from this type of relationship?

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.

Read More »

Why Boutiques Fail

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutique

Read More »

Episode #40: How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. >> EPISODE 40 – LISTEN NOW ON iTunes << Don’t Have iTunes?

Read More »

Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More »

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More »

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More »

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More »

Episode #33: YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique

Read More »

Episode #32: Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s

Read More »
Episode 31 Boutique Chat Text Message List Marketing

Episode #31: Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing

Read More »

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Most Popular Stories

Small Town Dreams to Big Time Success: Building a Business with Heart

Welcome back to the Boutique Chat podcast! Today’s conversation promises to be an enlightening one as we delve into the journey of Kari Patfield, a successful boutique owner hailing from small-town America. Join us as we uncover the insights and strategies that have fueled Kari business growth and positioned her as a standout entrepreneur in her community.

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Effective Merchandising Tools to Display Your Summer Inventory! 

JR Visual has compiled a list of effective merchandising tools that can be used to showcase your summer merchandise in the best possible way. It can be challenging to display summer items in a way that is both visually appealing and easy for shoppers to browse through. Therefore, here are some practical tools that you can use in your store, along with multiple ways to use them this season!

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The Bus Rule

Welcome to another edition of Five Minute Friday! Today, I want to explore a rather unusual, albeit important, scenario — what if you suddenly couldn’t manage your business? It’s a scenario we seldom like to consider, dubbed the “Bus Rule,” but preparing for it is crucial for any entrepreneur aiming for long-term success and resilience.

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Wholesale Buying Strategies and Trend Forecasting on Hubventory

Welcome back to the Boutique Chat podcast! This week, I’m thrilled to introduce a gem from our own team, Samantha Conner, who has been a radiant presence in our community and a familiar face across various fashion markets from Dallas to Vegas and Atlanta. Samantha has a robust understanding of the fashion industry from both the brand and boutique perspectives, making her insights invaluable. Her first-hand experience with Hubventory, our innovative online wholesale platform, adds a layer of depth to our discussion on the evolving dynamics of the fashion marketplace. We’re deep diving into all things wholesale buying and trend forecasting!

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