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Empowering Entrepreneurs, One Blog at a Time.

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Episode #18: Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee.

June 12, 2018

This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending the market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire. Get your pencil ready whether you’re a brand owner, boutique

Read More »

Episode #17: What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub

May 29, 2018

MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.   From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success.

Read More »

Episode #16: How to Innovate in a Crowded Market, with Grayson DiFonzo, Founder Buddy Love Clothing

May 22, 2018

Creating your own clothing line isn’t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it. It takes an eye for fashion, style, fit, and body

Read More »

Episode #15: Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software.

May 15, 2018

Repeat after me, “I NEED to analyze data for my boutique.”  There is a huge difference today in tracking data, and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer

Read More »

Episode #14: Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.

May 8, 2018

Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are

Read More »

Episode #13: Scaling a million dollar brand from your kitchen table, with Meredith Jurica, Founder of Makeup Junkie Bags

April 30, 2018

It’s rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in

Read More »

Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

April 24, 2018

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

Read More »
Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company | Boutique Chat Podcast

Episode #11: Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company

April 17, 2018

Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today’s episode, hear how Keith built some of the most recognized brands in

Read More »

Episode #10: Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads

April 10, 2018

Have you ever wondered how some wholesale brands seem to take off?  Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, “All of the above” as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas.  Not only is Chad successful with Texas True, but with his

Read More »

Episode #9: Top 10 Mistakes Happening in Retail Business Today – Solo Episode with Ashley Alderson

April 3, 2018

The world of retail is ever changing, and on today’s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. Are you making one of these?   In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She’s even taking head

Read More »

Episode #18: Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee.

June 12, 2018

This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending the market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire. Get your pencil ready whether you’re a brand owner, boutique

Read More »

Episode #17: What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub

May 29, 2018

MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.   From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success.

Read More »

Episode #16: How to Innovate in a Crowded Market, with Grayson DiFonzo, Founder Buddy Love Clothing

May 22, 2018

Creating your own clothing line isn’t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it. It takes an eye for fashion, style, fit, and body

Read More »

Episode #15: Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software.

May 15, 2018

Repeat after me, “I NEED to analyze data for my boutique.”  There is a huge difference today in tracking data, and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer

Read More »

Episode #14: Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.

May 8, 2018

Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are

Read More »

Episode #13: Scaling a million dollar brand from your kitchen table, with Meredith Jurica, Founder of Makeup Junkie Bags

April 30, 2018

It’s rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in

Read More »

Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

April 24, 2018

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

Read More »
Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company | Boutique Chat Podcast

Episode #11: Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company

April 17, 2018

Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today’s episode, hear how Keith built some of the most recognized brands in

Read More »

Episode #10: Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads

April 10, 2018

Have you ever wondered how some wholesale brands seem to take off?  Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, “All of the above” as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas.  Not only is Chad successful with Texas True, but with his

Read More »

Episode #9: Top 10 Mistakes Happening in Retail Business Today – Solo Episode with Ashley Alderson

April 3, 2018

The world of retail is ever changing, and on today’s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. Are you making one of these?   In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She’s even taking head

Read More »

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Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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