So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And that crazy Aunt of yours...

No matter where you live, sometimes mother nature is totally moody, and likes to swing from sweating your tail off, to freezing the same day.  When we move from summer to fall, layers are key, and one of our favorite pieces to use for that extra layer whether for temperature or depth is a kimono. Whether you go with a light, breezy, sheer piece, or a heavier and darker kimono perhaps even layered with a...

Only a tracked number grows. To be a successful boutique owner, it not only takes great taste and style but really a four legged stool of skills.  Owners need to have smart marketing strategy, people skills, a great eye for style and buying, and most importantly we could argue, a firm knowledge of the numbers that make your business tick. Without which, you can’t buy, your marketing will break you and your people skills won’t...

A huge part of the western culture and fashion is about the good ole days.  Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of "the olden times" flood the ears of younger generations, and vintage clothing will never go out of style.  Classic pieces are a staple that all women should include in their closets, but that’s easier said than done.  I get asked a lot about where a...

I don’t know about y’all, but I can’t believe it’s already July. The warm weather, vacations, and weddings are in full swing, and so is all the adorable boutique fashion. Unless you’ve been living under a rock, you’ve seen a growing trend in the “steer” print, and it’s popping up in all of your favorite boutiques! Some of our confident ladies sure know how to rock a steer print, but to others, I can understand...