I don’t know about y’all, but I can’t believe it’s already July. The warm weather, vacations, and weddings are in full swing, and so is all the adorable boutique fashion. Unless you’ve been living under a rock, you’ve seen a growing trend in the “steer” print, and it’s popping up in all of your favorite boutiques! Some of our confident ladies sure know how to rock a steer print, but to others, I can understand...

Creating a memorable customer experience is a process that covers numerous touch points across a period of time.  For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into the crowd of online...

Let's be real here. It's about to get busy and there's no time for overwhelm. When back to school season rolls around, it's a breath of fresh air for boutique owners after the dreaded summer drought.  You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a closet upgrade! There are two types of boutique...

With social media platforms of all types tightening the algorithm strings on business accounts across the board, giveaways have become a key to break through stagnant reach to connect with fans.  Grow your follower counts and build your email list without aimlessly hitting the boost button. In the first post of our successful Giveaway’s blog post series, we talked about Engagement Giveaways, and how LIKE/SHARE/WIN giveaways have a big place on Facebook and Instagram to keep...

Cutting through the noise of online shopping options is no easy feat.  With thousands of new e-commerce stores opening daily, it’s no wonder as boutique owners you have to get creative to meet new potential customers and drive traffic back to your store. One of the most cost effective ways to grow your reach is through giveaways, and in our Giveaway Series of posts, we’re talking about 3 types of giveaways each boutique owner should use...