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Authenticity and personalization have allowed independent retailers to quickly come in and fill the gaps, both online and off.

Could This Strategy Have Saved Big Box Retail?

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.

Read More »

Shipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic

It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and

Read More »

Using Google Analytics Data to Increase Online Conversions For Boutiques

So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And

Read More »
Stella B | The Boutique Hub

Bright Boho Vibes for End of Summer Boutique Style (Guest Post)

(Style Team Guest Post) Boho is always what you make it, and I’m about rocking those vibes all year long. Summer, and end of summer has more of a boho vibe though because we can wear dresses, shorts, backless tanks, and bright colored prints. The key to a good boho outfit is something unique. For example you can have a pair of denim shorts, but add a fun shirt and

Read More »

Summer Footwear Favorites

I think Marilynn nailed it when she said, “Give a girl the right shoes and she will conquer the world.” When you are rocking the perfect pair of shoes they seem to give you this unspoken confidence, that makes you carry yourself a little taller. I have always been a lover of shoes in general but more specifically converses. They pair so well with so many different styles and in

Read More »
James and Alma | The Boutique Hub

Two Must-Have Contracts Boutique Owners Need When Hiring New Employees

Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more

Read More »
OFFPRICE | The Boutique Hub

Five Ways Boutiques can benefit from the OFFPRICE Show

Throughout our training at The Boutique Hub, we know that successful boutique owners are like three-legged stools. They must have keen marketing skills, an eye for style and buying, but also a drive to dig into the numbers.  Financials, margins, and data seem to be the most often overlooked part of that stool, leaving many boutiques feeling the struggle. We recently shared 7 financial tips with boutique owners that are crucial to success,

Read More »

How To: Shop Vintage

A huge part of the western culture and fashion is about the good ole days.  Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of “the olden times” flood the ears of younger generations, and vintage clothing will never go out of style.  Classic pieces are a staple that all women should include in their closets, but that’s easier said than done.  I get asked

Read More »

Summer’s Must-Have Accessories

Summer is officially here and with that brings fun times, tan lines and a lot of memories! It also brings about more social gatherings.  So, in turn, it’s your chance to rock those fun summer trends and since friends don’t let friends leave the house without great accessories I want to shed light on some of my favorite must have summer pieces. In the summer, I think it is better

Read More »
Authenticity and personalization have allowed independent retailers to quickly come in and fill the gaps, both online and off.

Could This Strategy Have Saved Big Box Retail?

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s their secret? Authenticity and personalization.

Read More »

Shipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic

It’s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call “The Retail Apocalypse”, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers and clients seek new experiences while shopping, it’s up to us to ask questions and

Read More »

Using Google Analytics Data to Increase Online Conversions For Boutiques

So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And

Read More »
Stella B | The Boutique Hub

Bright Boho Vibes for End of Summer Boutique Style (Guest Post)

(Style Team Guest Post) Boho is always what you make it, and I’m about rocking those vibes all year long. Summer, and end of summer has more of a boho vibe though because we can wear dresses, shorts, backless tanks, and bright colored prints. The key to a good boho outfit is something unique. For example you can have a pair of denim shorts, but add a fun shirt and

Read More »

Summer Footwear Favorites

I think Marilynn nailed it when she said, “Give a girl the right shoes and she will conquer the world.” When you are rocking the perfect pair of shoes they seem to give you this unspoken confidence, that makes you carry yourself a little taller. I have always been a lover of shoes in general but more specifically converses. They pair so well with so many different styles and in

Read More »
James and Alma | The Boutique Hub

Two Must-Have Contracts Boutique Owners Need When Hiring New Employees

Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more

Read More »
OFFPRICE | The Boutique Hub

Five Ways Boutiques can benefit from the OFFPRICE Show

Throughout our training at The Boutique Hub, we know that successful boutique owners are like three-legged stools. They must have keen marketing skills, an eye for style and buying, but also a drive to dig into the numbers.  Financials, margins, and data seem to be the most often overlooked part of that stool, leaving many boutiques feeling the struggle. We recently shared 7 financial tips with boutique owners that are crucial to success,

Read More »

How To: Shop Vintage

A huge part of the western culture and fashion is about the good ole days.  Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of “the olden times” flood the ears of younger generations, and vintage clothing will never go out of style.  Classic pieces are a staple that all women should include in their closets, but that’s easier said than done.  I get asked

Read More »

Summer’s Must-Have Accessories

Summer is officially here and with that brings fun times, tan lines and a lot of memories! It also brings about more social gatherings.  So, in turn, it’s your chance to rock those fun summer trends and since friends don’t let friends leave the house without great accessories I want to shed light on some of my favorite must have summer pieces. In the summer, I think it is better

Read More »

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Most Popular Stories

Six Questions to Ask Wholesale Vendors at Market

Whether you’re preparing for your first trip to the market or you’re a seasoned attendee looking to enhance your approach, knowing the right questions to ask vendors is crucial. These inquiries not only help you understand the potential for a partnership but also ensure that the brands you choose to work with align perfectly with your business’s needs. Here are six key questions you should always ask:

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