<Guest Blog Post>

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. 

While the future is exciting, retailers also need to focus on what they can do now with the tools they have. 

Let’s talk about point of sale (POS) marketing. It’s at the center of any retailer’s transactions and, when leveraged, can be high-value in-store promotional real estate to drive more sales pre-checkout.

<Guest Blog Post> Managing your store without a POS system in place is a difficult thing to do. Part of any good POS system is its ability to structure your inventory into departments and classes. Breaking up of your store into smaller segments departments will allow you to respond faster to the market and as a result, be able to buy smarter. Since most POS systems have some sort of department structure in place you have...

Today we are saying goodbye with the old and in with the new. Bermuda-Style Shorts have been trending in the fashion word, similar to the silhouette of the biker short, but a little less scary to try. We still won't forget about our shortie jean cutoffs, but for right now we are loving the fresh feel of these styles! Whether you are wanting a distressed pair to embody more of an edgy look, or want...

We are so ECSTATIC to finally be sharing the brand new Boutique.Style! The launch of Boutique.Style is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers with a one-stop-shopping experience, we’ve been working with various designers and developers...