<Guest Blog Post>

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. 

While the future is exciting, retailers also need to focus on what they can do now with the tools they have. 

Let’s talk about point of sale (POS) marketing. It’s at the center of any retailer’s transactions and, when leveraged, can be high-value in-store promotional real estate to drive more sales pre-checkout.

Today we are saying goodbye with the old and in with the new. Bermuda-Style Shorts have been trending in the fashion word, similar to the silhouette of the biker short, but a little less scary to try. We still won't forget about our shortie jean cutoffs, but for right now we are loving the fresh feel of these styles! Whether you are wanting a distressed pair to embody more of an edgy look, or want...