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How to Recession Proof Your Business

We all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It’s time to discuss how to recession proof your business.

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Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More »

How to Recession Proof Your Business

We all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It’s time to discuss how to recession proof your business.

Read More »
Point of Sale Marketing: The Power Behind Impulse Purchases

Point of Sale Marketing: The Power Behind Impulse Purchases

<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go.  While the future is exciting, retailers also need to focus on what they can do now with the tools they have.  Let’s talk about point of sale (POS) marketing. It’s at the center of any

Read More »

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Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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Five Steps to the Perfect In-Store Sales Process

In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy, whether you operate in a brick-and-mortar store or an online platform. Let’s explore how to transform customer interactions from mere transactions into meaningful connections.

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