When I think of the 4th of July I think of close family + friends, loud fireworks, girls’ brunches, warm weather, plates of barbecue, flowy dresses, and of course, Red, White, + Blue! It has been one of my most favorite holidays since I was a kid and takes me back to some of my favorite memories; taking a cooler to a nearby lake, burying ourselves in the sand, endless amounts of sparklers and lemonade,...

This is a very sought after, but rarely executed balancing act.  Some fashionistas can pull together a series of outfits that share a well tied-in narrative without even realizing it, and others come across challenges while trying to achieve the “story” of an outfit, photo shoot, or style.  I like to compare this level of difficulty with the “effortlessly chic” look – those who know the tricks can pull it off, and well!  However, it...

After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in!  They will already have made up their mind where they want to shop! Let’s talk about laying out a plan so you can swiftly roll out your holiday shopping opportunities with little effort spending time on what’s important - your customers! Week 1 - November 2-8 1. Craft your Offers....

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding - how are you going to stand out from the crowd? There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm. Here are a few ideas to help get your own creative juices flowing! 1. Create a Loss Leader. Find an item your customers will love that you can deeply discount...

Who is ready for the biggest shopping weekend of the year? Hands in the air? In Part I of our #ShopSmall Series, we are sharing 6 tips to help your boutique capture a piece of the $12.3 Billion spent during the biggest shopping weekend of the year.  Whether you're an online boutique or a brick and mortar store, we've got you covered! Don't miss Parts II and III on Crafting Offers your Customers will Love and Creating...