Each year, we break down the best places to shop for the perfect western looks—but this year we took it to the next level, and added western brands to the mix! We invited more than 40 of western fashion’s most popular fashionistas to nominate and vote on this year’s Best of the West. This year more than 100 boutiques and brands were nominated. Two voting rounds later, our favorite fashionistas narrowed it down to a...

Just two weeks from today we’ll be headed for Denver, for our first-ever #WesternSummit, held in partnership with Western Lifestyle Retailer. We are so excited, and all our western brands and boutiques must be too, because our event is officially SOLD OUT!! In case you haven’t already heard, #WesternSummit is a one-day business growth conference for western industry business owners, brands, and influencers, who are looking to increase their knowledge in marketing trends, growth strategy,...

With the first round of the National Finals Rodeo quickly approaching, we’re still western-outfit obsessed, still shopping ourselves putting the final touches on our Las Vegas outfits. If you’re still in need of a few things to solidify your outfit, meet Ropes and Rhinestones, a western boutique based out of Solon, Iowa. Owner Alicia Smith is a western girl at heart, who started her love of retail early on, working at a western wear store...

Coulee Creek knows firsthand how to intermix the stunning, historical pieces of Native American fashion with the romance and beauty of the American Cowboy. Hailing from North Dakota, Melanie Luger, owner of Coulee Creek, focuses on carrying signature high-end western fashion and accessories ranging from everyday pieces to looks that will be a mainstay in your closet for years to come. Melanie easily makes it onto our list of "Western Style Icons", as she is always dressed...

If you are a connoisseur of western fashion, then as December draws near, you are likely scouring the internet and local boutiques for the perfect outfits to make your style statement at the largest western event in the U.S., the Super Bowl of rodeo, the Wrangler National Finals Rodeo (WNFR).   The truth of the matter is, western fashion is constantly on its A-Game, long before WNFR outfits are a thought in any woman’s mind. These...