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Episode #21: Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer

How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy’s truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business.   But more than that, we love how Mindy shares her story of being

Read More
Episode #20 Top 5 Tips for New Boutique Owners

Episode #20: Top 5 Tips for New Boutique Owners with Ashley Alderson

Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right.

While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business!  

Read More

Episode #19: Denim Forecast with Judy Blue Creative Director, Christina Choi.

How does someone get into manufacturing their own line? How can you stay creative and on top of the game?  And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can

Read More

Episode #18: Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee.

This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending the market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire. Get your pencil ready whether you’re a brand owner, boutique

Read More

Episode #17: What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub

MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.   From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success.

Read More

Episode #16: How to Innovate in a Crowded Market, with Grayson DiFonzo, Founder Buddy Love Clothing

Creating your own clothing line isn’t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it. It takes an eye for fashion, style, fit, and body

Read More

Episode #15: Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software.

Repeat after me, “I NEED to analyze data for my boutique.”  There is a huge difference today in tracking data, and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer

Read More

Episode #14: Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.

Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are

Read More

Episode #13: Scaling a million dollar brand from your kitchen table, with Meredith Jurica, Founder of Makeup Junkie Bags

It’s rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in

Read More

Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

Read More

Episode #21: Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer

How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy’s truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business.   But more than that, we love how Mindy shares her story of being

Read More
Episode #20 Top 5 Tips for New Boutique Owners

Episode #20: Top 5 Tips for New Boutique Owners with Ashley Alderson

Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right.

While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business!  

Read More

Episode #19: Denim Forecast with Judy Blue Creative Director, Christina Choi.

How does someone get into manufacturing their own line? How can you stay creative and on top of the game?  And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can

Read More

Episode #18: Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee.

This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending the market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire. Get your pencil ready whether you’re a brand owner, boutique

Read More

Episode #17: What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub

MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.   From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success.

Read More

Episode #16: How to Innovate in a Crowded Market, with Grayson DiFonzo, Founder Buddy Love Clothing

Creating your own clothing line isn’t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it. It takes an eye for fashion, style, fit, and body

Read More

Episode #15: Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software.

Repeat after me, “I NEED to analyze data for my boutique.”  There is a huge difference today in tracking data, and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer

Read More

Episode #14: Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.

Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are

Read More

Episode #13: Scaling a million dollar brand from your kitchen table, with Meredith Jurica, Founder of Makeup Junkie Bags

It’s rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in

Read More

Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

Read More
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