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Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

March 14, 2023

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! http://www.blessyourheartnc.com/ In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We

Scaling With Systems with Denise Albright

March 7, 2023

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise’s entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of

Essential Digital Marketing Tools for Your Boutique

March 1, 2023

When someone decides they want to open up a retail business such as a boutique, what are some of the first things they think of investing in? Inventory? An accountant or lawyer? A storefront or website? A few employees? They get all of this in line, and then realize they aren’t reaching their target audience. Why? Because they forgot one key necessity in the boutique industry – digital marketing.

Behind the Scenes of The Boutique Summit with Ashley Alderson

February 28, 2023

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event! As the largest conference for boutique owners

Window Display Ideas For Boutiques

February 27, 2023

Window displays are important for boutiques because they attract attention, reinforce branding, showcase products, and create interest in potential customers. We’ve got you covered with ten window display ideas!

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

February 21, 2023

Welcome to today’s episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she’s here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you’re a brick-and-mortar business or an online boutique, there’s something for everyone in this episode. So sit back, relax, and let’s dive in!

The Power of Positive Thinking with Gretchen Hilley, Rolling Ranch Boutique

February 14, 2023

You can have the most successful business in the world, but if you’re not enjoying it, is it really worth it? One of the topics that I find the most joy in talking about with boutique owners is the topic of mindset because it’s one that can yield the biggest results and change in business. In today’s episode, I’m excited to be joined by Gretchen Hilley, owner of Rolling Ranch

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co.

February 7, 2023

In this episode, we’re tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we’ve brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their experiences of working together, but they’ll also dive into how they have successfully scaled their

The Best of Boutique Chat Season 4

January 31, 2023

I’m thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I’m revisiting some of my favorite episodes of the last year! In this highlight reel you’ll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on launching collections, Simple Pin Media founder Kate Ahl on the power of Pinterest, influencer and

The Six Layers of Retail

January 3, 2023

Welcome to the last episode of the season! Today, I am joined by Sara Burks, our Director of Partnerships and Education and my partner in crime for this podcast episode. We are discussing year-end tips and preparing for 2023, as well as addressing some of the common struggles faced by boutique owners and how to overcome them. Listen in as we dive into what happened in 2022 in the boutique

Small Business Blog

Empowering Entrepreneurs, One Blog at a Time.