If you’ve ever watched How to Lose a Guy in Ten Days, you might remember the scene where Ben (Matthew McConaughey), is working on a tagline for the Delour Diamond campaign and suggests “Ladies, Frost Yourself” to his co-workers. The idea of someone “frosting themselves” with fancy goods is quick to catch on, both in the movie and in real life. Enter Rikki Ruiz, owner of The Frosted Cowgirls, who, in 2010, saw that Idaho’s...

Can we just let you in on a little secret? We love shopping. Ok, so that’s clearly not a secret at all, but the secret we’re about to reveal is that some of our favorite places sell more than just clothes. True story, morning glory! Don’t believe us? Well, let us introduce you to the only and only, Branded Envy. Branded Envy truly does cater to the masses, offering its shoppers everything from daily apparel...

Are you ready for something slightly embarrassing?! Less than thirty days until the most pivotal ten days in western fashion, and I don’t even have a single outfit picked out. Yes, I am very ashamed of my inner fashionista. I am normally the highly-organized girl who starts planning her outfits in September, but this year it just didn’t happen. The thing is, I know there are a few others out there who are in my...

Ask any woman, or man for that matter, their thoughts on denim, and they’ll probably tell you that few things in life are better than a good pair of jeans. We couldn’t agree more, which is why we’re super excited to introduce you to Kimes Ranch Jeans (KRJ). Although we probably aren’t actually the first to tell you about KRJ--their jeans, caps, tees, and hoodies are worn by some of the western world’s greatest athletes,...

When it comes to western fashion, few in the Pacific-Northwest (PNW) do it better than Triangle T Boutique. Owner MaryJo (MJ) Usabel is a fashionista to the core, who left her corporate job in 2016 so she could build Triangle T into what it is today. You can find MJ and Triangle T Boutique at rodeos, fairs and other events across Idaho and Oregon, throughout the year. If you’re not a PNW local, you can...