Small Business Blog

Empowering Entrepreneurs, One Blog at a Time.

All Blogs

How to Run a Successful Business with Your Significant Other

June 30, 2020

Today Brooke and Brandon Riley, Owners of Re-Fabbed Boutique, join us for How to Run a Successful Business with Your Significant Other. Brooke and Brandon are a true example of a power couple who learned the tips and tricks of running a successful business together. They go over topics such as how to build a large customer base, how you can set your business apart from others, and how properly delicate tasks in your team. Brook and Brandon have all the secrets to effectively grow a business as a couple, so tune in now to get all the details!

Do you need a Business Plan as a Boutique Owner?

June 18, 2020

Often people want to put the cart before the horse when it comes to starting a business only to regret their premature decisions later! Writing a business plan breathes life into your business and acts as a road map to your future. If you are just starting out in your boutique or retail business and you have put off the idea of writing a business plan I have some good

Ecommerce Marketing Strategies to Increase Sales with Ezra Firestone

June 15, 2020

Today Ezra Firestone, CEO of Smart Marketer, joins us for Ecommerce Marketing Strategies to Increase Sales. Ezra has years of experience building multiple businesses that bring in $20+ million in yearly revenue, and he’s here to share some of his secrets to success. He goes over topics such as email marketing, product pages, how to be a fit leader for your team, and revealing the common gaps found in Ecommerce businesses. You won’t want to miss this incredible opportunity to learn from the best in the business, tune in to get all the details!

4 Reasons Why Your Brand Is Not Engaging

June 7, 2020

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn’t stop there, tune in to hear the must-have secrets for brand success!

Demand for Pet Supplies is Creating Opportunity for Boutique Owners

June 5, 2020

Just when retailers were starting to settle in after the holidays we got blindsided by another shift in the market! Yes, 2020 has thrown retailers for a loop yet again and with change comes opportunity! As retailers we adapt, we shift our offerings to accommodate changing trends, demands, and mindsets! Not only has the way we do business changed, so have our customers! We talk a lot about customer persona

Creating a Customer Loyalty Program

June 3, 2020

Today Elizabeth Presher, Founder of Grit and Grace Digital Marketing, joins us for Creating a Customer Loyalty Program. Beth was a former boutique owner and then evolved into the owner of a digital marketing company. She’s here to share all her knowledge on how you can create a customer loyalty program that actually works! She also goes over Facebook messenger automation, retention strategy, and the common mistakes boutique owners make when starting their loyalty programs. Tune in to get all the details!

New Dressing Room Protocol Ideas After COVID-19 for Retailers

June 2, 2020

Have you instilled a new dressing room protocol because of COVID-19? Making customers feel comfortable in your space is so important. This leads everyone scrambling to find a comfort zone with our customers when it comes to trying on clothing in your boutique.

What to Do if Your Store is Looted

June 2, 2020

While there is a very deep message and discussion to have as a society today about riots and the racial tensions behind them, we want to take this time to focus only on the topic of recovery from looting or destruction. What to do if your store is looted. While insurance may or may not cover looting, how you can recover.

Father’s Day Wholesale Clothing & Accessories

May 28, 2020

Father’s day is right around the corner, and that means it’s time to order your wholesale father’s day items! Any father out there will adore these thoughtful and unique pieces.

The Importance of Finding Your Why

May 26, 2020

Today Jess Ekstrom, Founder of Headbands of Hope and Author, joins us for The Importance of Finding Your Why. Jess’s journey in becoming an entrepreneur will inspire and motivate you in so many ways. She goes over why she started her company, what it was like sourcing materials for the first time, and how important it is to have a purpose behind your business. With Jess’s inspiring words and humbling experiences she shares, you won’t want today’s episode to end! Tune in to hear all the details.