Well Ho Ho Ho, it's time to bust out the eggnog, watch Christmas Vacation, channel our inner Clark and Ellen as we shop for friends and family. Now you might already know, that we are ALL ABOUT shopping SMALL this holiday season. Supporting independent boutique owners and the artisan vendors they carry. Will you join us? We know how many hours shopping and planning takes, so we are ready to help make it easy on you this...

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding - how are you going to stand out from the crowd? There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm. Here are a few ideas to help get your own creative juices flowing! Then, once you've got these, we've got more here on our Holiday Marketing Masterclass video!  1. Create a...

Who is ready for the biggest shopping weekend of the year? Hands in the air? Kicking off our #ShopSmall Series, we are sharing 6 tips to help your boutique capture a piece of the $15.6 Billion spent during the biggest local shopping weekend of the year.  Whether you're an online boutique or a brick and mortar store, we've got you covered! We're dishing on 6 things you can do to help your boutique capture some of the...

After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Let’s talk about laying out a plan so you can swiftly roll out your holiday shopping opportunities with little effort spending time on what’s important - your customers! Let's start working backward, 3 weeks prior to Thanksgiving! Week...