There are some names who become synonymous with a style, a genre, a feeling or a moment in time. Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
“Authenticity is hella sexy.” You know those quotes we all download to share again on Instagram and Facebook? That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar. Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s
Founded in 2015, Rebel With Cause might be the new kid on the block, but they’ve climbed the ladder of success in record time. Designing women’s boots, handbags and luxury accessories from their offices in Fort Worth, TX, it’s easy to see why the brand has a European meets western charm. We sat down with Founder and CEO, Ivet Taneva, who has an inspiring vision for Rebel With Cause, and
Because western fashion isn’t just about the ladies… Pre-WNFR and Western Fashion Week, we caught up with Austin Whitmore, Founder of Cowboy Fresh, a men’s apparel brand making a name in Western Fashion. From custom designed graphic tee’s from well known western influencers, to patchwork caps, to a great line of outerwear – Cowboy Fresh is on the move! Founded in 2010, this men’s western apparel brand as become a
There’s just something about Texas. The attitude, the way of life, the fashion. It’s a true world of it’s own, and one that continues to be the breeding ground for up and coming fashion companies both western and mainstream. We recently met up with Texas True Threads, a graphic tee line founded in 2015 from Spearman, Texas, who creates designs for the entire family. We wanted to talk about the
Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought. You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
Hooray! It’s the time of year where it’s completely acceptable to mix fashion, football, foam fingers and fabulous tailgate foods…it’s GAMEDAY TIME! If you’re a southern girl, you know that your outfit on Saturdays has to be on point, so we’re rounding up a few graphic tee brands to help you show your team pride. And as a bonus if you’re also a boutique owner, each of our 20 favorite
There are some names who become synonymous with a style, a genre, a feeling or a moment in time. Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
“Authenticity is hella sexy.” You know those quotes we all download to share again on Instagram and Facebook? That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar. Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s
Founded in 2015, Rebel With Cause might be the new kid on the block, but they’ve climbed the ladder of success in record time. Designing women’s boots, handbags and luxury accessories from their offices in Fort Worth, TX, it’s easy to see why the brand has a European meets western charm. We sat down with Founder and CEO, Ivet Taneva, who has an inspiring vision for Rebel With Cause, and
Because western fashion isn’t just about the ladies… Pre-WNFR and Western Fashion Week, we caught up with Austin Whitmore, Founder of Cowboy Fresh, a men’s apparel brand making a name in Western Fashion. From custom designed graphic tee’s from well known western influencers, to patchwork caps, to a great line of outerwear – Cowboy Fresh is on the move! Founded in 2010, this men’s western apparel brand as become a
There’s just something about Texas. The attitude, the way of life, the fashion. It’s a true world of it’s own, and one that continues to be the breeding ground for up and coming fashion companies both western and mainstream. We recently met up with Texas True Threads, a graphic tee line founded in 2015 from Spearman, Texas, who creates designs for the entire family. We wanted to talk about the
Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought. You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
Hooray! It’s the time of year where it’s completely acceptable to mix fashion, football, foam fingers and fabulous tailgate foods…it’s GAMEDAY TIME! If you’re a southern girl, you know that your outfit on Saturdays has to be on point, so we’re rounding up a few graphic tee brands to help you show your team pride. And as a bonus if you’re also a boutique owner, each of our 20 favorite
