Small Business Blog

Adding video to your social strategy is not just recommended, it’s a necessity these days. With the rise of TikTok, Reels and YouTube Shorts, video is key to keeping your audience engaged and even convincing them to become customers. In fact, 73% of consumers prefer to watch a short-form video to learn about a product or service. But creating videos can take time.  

As the digital landscape continues to evolve, boutique owners must stay ahead of the curve to effectively reach their target audience and drive sales. In 2023, refining your ad strategy is critical to stay competitive in the market and connect with potential customers. In this blog post, we will explore the top strategies that will help you enhance your ad strategy and achieve remarkable results for your boutique business. Let’s get into it!

As the seasons change, so do the trends. As a retailer, staying up to date with trending colors and styles is key to ensuring that you are meeting your customers’ needs. Fall 2023 brings on a beautifully vibrant color palette that you’ll surely want to include in your inventory. We’ve analyzed trends from wholesalers and designers and pulled out top picks for fall colors. Let’s get into the fall 2023 color trends!

Summer can sometimes bring a slowdown in business for boutiques, but fear not! We have compiled a list of marketing tips that you can get you through the summer slumps and prepare you for a killer Q4. A slow season is the perfect opportunity for you to invest in yourself and your education as a CEO and entrepreneur. So let’s dive in and revitalize your boutique!