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How to Sell Shoes In Your Boutique

Sara Resnick, Representative at Chinese Laundry, shares her vast experience in the wholesale business. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.

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Merging Motherhood and a Boutique Business

Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection & Boutique come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.

Read More

Build Your Boutique and Create an Unforgettable Brand

Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers.

Read More

What Does it Take to Work With an Influencer?

What is it like to work with an influencer? How can your boutique benefit from this type of relationship?

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.

Read More

Why Boutiques Fail

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutique

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Episode #40: How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. >> EPISODE 40 – LISTEN NOW ON iTunes << Don’t Have iTunes?

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Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More

How to Sell Shoes In Your Boutique

Sara Resnick, Representative at Chinese Laundry, shares her vast experience in the wholesale business. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.

Read More

Merging Motherhood and a Boutique Business

Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection & Boutique come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.

Read More

Build Your Boutique and Create an Unforgettable Brand

Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers.

Read More

What Does it Take to Work With an Influencer?

What is it like to work with an influencer? How can your boutique benefit from this type of relationship?

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.

Read More

Why Boutiques Fail

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutique

Read More

Episode #40: How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. >> EPISODE 40 – LISTEN NOW ON iTunes << Don’t Have iTunes?

Read More

Episode #38: Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy

Read More

Episode #36: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time

Read More

Episode #35: Meet a New Wholesale Marketplace, Fashion Domino

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy

Read More

Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and

Read More
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