Strategies for Social Media Success
February 18, 2020
Today Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joins us for Strategies for Social Media Success.
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Today Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joins us for Strategies for Social Media Success.
According to David Sambor, a leading expert in loyalty programs, acquiring new customers is 7x more expensive than retaining an existing one and compared to new customers, existing customers are 50% more likely to try a new product and spend 31% more on average. Retention has 2-3 times more impact on your growth than acquisition does and a 5% increase in customer retention can increase profitability by 75%!!! All this
Today one of our favorite ladies Nikki Casey, Director of Style at The Boutique Hub, joins us for All Things #BoutiqueStyle. As you all might know, The Boutique Hub had their major site split earlier this year, and we couldn’t be more pumped! Nikki is here to give us all the ins and outs of our site #BoutiqueStyle. Today you’ll get to learn about how this site will help shoppers find a simpler way to discover your boutique and help them find unique, trustworthy business to buy from. We got to create an amazing win-win scenario for both shoppers and boutique owners!
<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. While the future is exciting, retailers also need to focus on what they can do now with the tools they have. Let’s talk about point of sale (POS) marketing. It’s at the center of any
Managing your store without a POS system in place is a difficult thing to do. Part of any good POS system is its ability to structure your inventory into departments and classes.
If you are a new boutique owner or you are thinking about starting a new boutique, this article is a must-read…
The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. When you see successful online-first brands, such as Casper and Warby Parker,
Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!
The Boutique Hub’s Chief of Operations & Events, Beth Leahy, shares her nine tips to staying cool, calm and collected while traveling for work including making a schedule, sticking to a routine and everything in between!
We are so ECSTATIC to finally be sharing the brand new Shop The Best Boutiques! The launch of Shop The Best Boutiques is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers
Today Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joins us for Strategies for Social Media Success.
According to David Sambor, a leading expert in loyalty programs, acquiring new customers is 7x more expensive than retaining an existing one and compared to new customers, existing customers are 50% more likely to try a new product and spend 31% more on average. Retention has 2-3 times more impact on your growth than acquisition does and a 5% increase in customer retention can increase profitability by 75%!!! All this
Today one of our favorite ladies Nikki Casey, Director of Style at The Boutique Hub, joins us for All Things #BoutiqueStyle. As you all might know, The Boutique Hub had their major site split earlier this year, and we couldn’t be more pumped! Nikki is here to give us all the ins and outs of our site #BoutiqueStyle. Today you’ll get to learn about how this site will help shoppers find a simpler way to discover your boutique and help them find unique, trustworthy business to buy from. We got to create an amazing win-win scenario for both shoppers and boutique owners!
<Guest Blog Post> If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and the proliferation of the Internet of Things (IoT) in stores like Amazon Go. While the future is exciting, retailers also need to focus on what they can do now with the tools they have. Let’s talk about point of sale (POS) marketing. It’s at the center of any
Managing your store without a POS system in place is a difficult thing to do. Part of any good POS system is its ability to structure your inventory into departments and classes.
If you are a new boutique owner or you are thinking about starting a new boutique, this article is a must-read…
The Boutique Customer is the one channel that matters. In this guest blog post, you will learn why boutique customer service is the #1 sales channel. Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. When you see successful online-first brands, such as Casper and Warby Parker,
Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!
The Boutique Hub’s Chief of Operations & Events, Beth Leahy, shares her nine tips to staying cool, calm and collected while traveling for work including making a schedule, sticking to a routine and everything in between!
We are so ECSTATIC to finally be sharing the brand new Shop The Best Boutiques! The launch of Shop The Best Boutiques is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers
