Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
Boutique Strategy: How to NOT Sweat Instagram’s Algorithm Change. Grow Your Boutique on Instagram As a small business owner using Instagram, you’ve probably been bombarded with news about the upcoming algorithm change. “The death of small businesses on Instagram” they say, or Instagram to be ruined just like Facebook….yes, you’ve heard it all. But the way I see it, it may be a little less dramatic. Here’s the full skinny on Instagram’s
Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? For some, market may seem like the ultimate shopping experience, but for those who’ve been there, going to market takes planning, time and organization. We
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
Social Media Mistakes For Boutique Owners. As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We’ve seen it all when it comes to social media posts – the Good, the Bad, and some that are even a little Ugly. Let’s make sure you’re setting yourself up for success and not making one of these mistakes. Ready? DON’T forget to include a caption with your photo on Instagram or if
Have you ever taken a close look at your product photos and compared them to other retail photos and asked – which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We’ve seen it all – the good, the bad, and the ugly and if nothing else, make sure you’re not committing
Reaching your followers on Facebook, or any social media channel for that matter has become more of a moving target these days. In the world of fast algorithm changes and an ever-declining reach, retail businesses have to carefully craft content to successfully reach their market. To organically reach people in a new way, video is taking over as the most effective organic content medium. Here are the 5 ways you can rock video for your boutique!
If you have an e-commerce site for your boutique, chances are SEO is something that get’s pushed to the back burner day after day. After all, it’s not something you can really see or touch – but don’t let that fool you. It’s more important than ever to make sure your site is performing on the ‘back-end’ and getting picked up by search engines as boutique e-retail popularity grows.
Engagement Giveaways: Maximizing Your Organic Reach Have you been feeling like algorithms have gotten the best of you and you are spinning your wheels with posts that garner 0 reach? You’re not alone, with Instagram’s announced plans for an algorithm change and new updates to Facebook’s ad policy, it seems like finding new ways to gain reach gets more difficult all the time. Let’s go back to some basics shall
Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you’re not going to like this message. It’s not for you. Do you know what happens when we start to feel comfortable in business? We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. But
Boutique Strategy: How to NOT Sweat Instagram’s Algorithm Change. Grow Your Boutique on Instagram As a small business owner using Instagram, you’ve probably been bombarded with news about the upcoming algorithm change. “The death of small businesses on Instagram” they say, or Instagram to be ruined just like Facebook….yes, you’ve heard it all. But the way I see it, it may be a little less dramatic. Here’s the full skinny on Instagram’s
Boutiques are known by nature to be highly curated shopping experiences, allowing shoppers to come home with the most unique treasures, fashions and trinkets they didn’t know they needed. How does a boutique owner begin to find such unique pieces that no one else has? For some, market may seem like the ultimate shopping experience, but for those who’ve been there, going to market takes planning, time and organization. We
7 Facebook Hacks You Haven’t Tried for Organic Reach I’m a glass half full kind of gal, and while I hear the frustrations of Facebook for e-retailers daily, I also have to admit that there’s a fair amount of positives coming from the latest algorithm change. Sure, it’s not easy like it used to be – simply posting a photo, link, and a price description could get you sales daily. Today, in order
The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook’s organic reach algorithms are impacting retail boutique owners. You’re posting to an empty audience unless you’re paying to Boost each piece of new content. While this is frustrating, like most things in life change is a good thing and will force each of us to
Social Media Mistakes For Boutique Owners. As a follower of many boutiques on Facebook, Instagram, Twitter, etc., We’ve seen it all when it comes to social media posts – the Good, the Bad, and some that are even a little Ugly. Let’s make sure you’re setting yourself up for success and not making one of these mistakes. Ready? DON’T forget to include a caption with your photo on Instagram or if
Have you ever taken a close look at your product photos and compared them to other retail photos and asked – which would I rather buy? A good photo can make or break the sale of a product and ultimately, your bottom line. Taking your time is worth the investment. We’ve seen it all – the good, the bad, and the ugly and if nothing else, make sure you’re not committing
Reaching your followers on Facebook, or any social media channel for that matter has become more of a moving target these days. In the world of fast algorithm changes and an ever-declining reach, retail businesses have to carefully craft content to successfully reach their market. To organically reach people in a new way, video is taking over as the most effective organic content medium. Here are the 5 ways you can rock video for your boutique!
If you have an e-commerce site for your boutique, chances are SEO is something that get’s pushed to the back burner day after day. After all, it’s not something you can really see or touch – but don’t let that fool you. It’s more important than ever to make sure your site is performing on the ‘back-end’ and getting picked up by search engines as boutique e-retail popularity grows.
Want more tips and insight on what’s happening in the retail industry?
Sign up with 55,000+ retail and wholesale industry insiders on our weekly email list!
The time has come for the June 2024 Dallas Markets and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
The Boutique Hub Team can’t wait to head back to Atlanta market with you all! There is so much going on so we want to make sure you’re prepared.
Sourcing wholesale is one of the most important aspects of being a retailer. A great wholesale sourcing strategy can set apart a great business from a struggling one. Here are our biggest tips for sourcing wholesale successfully for your business in 2024.
Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to chat with Megan Crabtree, a former boutique owner and now a Boutique Hub employee. Her journey offers profound insights into navigating change, making tough decisions, and finding new paths.
