#SmallBusiness Blog

Empowering Entrepreneurs, One Blog at a Time.

All Blogs

5 Tips for Creating a Successful Window Display | The Boutique Hub

5 Tips for Creating a Successful Window Display

When someone walks by your storefront it only takes seconds for them to decide whether they should step into your store or not. So how are you going to draw in their attention? Today we are going to go over the top 5 tips for creating a successful and captivating window display!

Read More »
Maximize Your Email Marketing

How To Maximize Your Email Marketing

Did you know that 64% of small businesses use email marketing and it is the most reliable method to boost marketing, more than social media! It’s easy to think of email marketing as an’ old traditional marketing strategy’, but it has proven to be still very relevant and effective, with 4.03 billion people using email around the world in 2021.

Read More »
How to Grow Your Instagram Account

How to Grow Your Instagram Account

Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business’s following and engagement.

Read More »
How to Pivot Your Business During the COVID-19 Pandemic

How to Pivot Your Business During the COVID-19 Pandemic

Today on the Boutique Chat Podcast Caitlin Lucian, Owner of Strength & Grace Boutique, joins us for How to Pivot Your Business During the COVID-19 Pandemic. Caitlin goes over topics such as bringing your brick and motor store online, the importance of customer service, and how she has created a community within her business. During these difficult times, it can seem impossible to pick yourself up and keep moving forward, but Caitlin proved the power a positive mindset can have on your business. Tune in to hear all the details!

Read More »
How to Develop a Success-Oriented Mindset

How to Develop a Success-Oriented Mindset

On today’s Boutique Chat episode Justin Prince, entrepreneur, speaker, & author, joins us for How to Develop a Success-Oriented Mindset. In today’s episode, Justin goes over topics such as how to create intriguing content for your social media channels, defining your brand, and what habits create successful individuals. But that’s not all, tune in to hear all of Justin’s notable tips!

Read More »
4 Reasons Why Your Brand Is Not Engaging

4 Reasons Why Your Brand Is Not Engaging

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn’t stop there, tune in to hear the must-have secrets for brand success!

Read More »

12 Crucial Tips for Boutique Owner Success

Today Sara Burks and Ashley Alderson will go over the 12 Crucial Tips for Boutique Owner Success. These 12 focus areas are apart of this year’s Retail Bootcamp course. Retail Bootcamp isn’t just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shifting and expanding every day, its time to be prepared. After today’s podcast, you will be astounded by all aspects of your business you may have overlooked. Let’s start transforming your business today, tune in to find out how!

Read More »
Episode #223

How To Price Boutique Products

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

Read More »

Marketing to Millennials for Boutique Owners

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

Read More »
5 Tips for Creating a Successful Window Display | The Boutique Hub

5 Tips for Creating a Successful Window Display

When someone walks by your storefront it only takes seconds for them to decide whether they should step into your store or not. So how are you going to draw in their attention? Today we are going to go over the top 5 tips for creating a successful and captivating window display!

Read More »
Maximize Your Email Marketing

How To Maximize Your Email Marketing

Did you know that 64% of small businesses use email marketing and it is the most reliable method to boost marketing, more than social media! It’s easy to think of email marketing as an’ old traditional marketing strategy’, but it has proven to be still very relevant and effective, with 4.03 billion people using email around the world in 2021.

Read More »
How to Grow Your Instagram Account

How to Grow Your Instagram Account

Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business’s following and engagement.

Read More »
How to Pivot Your Business During the COVID-19 Pandemic

How to Pivot Your Business During the COVID-19 Pandemic

Today on the Boutique Chat Podcast Caitlin Lucian, Owner of Strength & Grace Boutique, joins us for How to Pivot Your Business During the COVID-19 Pandemic. Caitlin goes over topics such as bringing your brick and motor store online, the importance of customer service, and how she has created a community within her business. During these difficult times, it can seem impossible to pick yourself up and keep moving forward, but Caitlin proved the power a positive mindset can have on your business. Tune in to hear all the details!

Read More »
How to Develop a Success-Oriented Mindset

How to Develop a Success-Oriented Mindset

On today’s Boutique Chat episode Justin Prince, entrepreneur, speaker, & author, joins us for How to Develop a Success-Oriented Mindset. In today’s episode, Justin goes over topics such as how to create intriguing content for your social media channels, defining your brand, and what habits create successful individuals. But that’s not all, tune in to hear all of Justin’s notable tips!

Read More »
4 Reasons Why Your Brand Is Not Engaging

4 Reasons Why Your Brand Is Not Engaging

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn’t stop there, tune in to hear the must-have secrets for brand success!

Read More »

12 Crucial Tips for Boutique Owner Success

Today Sara Burks and Ashley Alderson will go over the 12 Crucial Tips for Boutique Owner Success. These 12 focus areas are apart of this year’s Retail Bootcamp course. Retail Bootcamp isn’t just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shifting and expanding every day, its time to be prepared. After today’s podcast, you will be astounded by all aspects of your business you may have overlooked. Let’s start transforming your business today, tune in to find out how!

Read More »
Episode #223

How To Price Boutique Products

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

Read More »

Marketing to Millennials for Boutique Owners

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

Read More »

subscribe

Most Popular Stories

The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.

Read More »

5 Productivity Habits Of Successful Business Owners

What are the 5 habits of successful boutique owners and top business owners? Let’s dish! The truth is, we all fight the same battles…time…productivity…team optimization….creating systems….taking care of ourselves and families. From our community at The Boutique Hub to those in Retail Bootcamp, we’ve walked through solving so many of these challenges together and have come up with some real solutions you can put into play RIGHT NOW.

Read More »

Are You Ready to Lose It All?

Are you ready to risk losing everything you’ve built? That might sound dramatic, but it’s a very real threat if you’re unknowingly selling trademarked, copyrighted, or unlicensed goods. In this Five Minute Friday, I want to shed light on a pervasive issue in our industry that could jeopardize your entire business.

Read More »

Inside Dallas Market Center: Retail Revelations and Trends

Hey guys, welcome back! This week, I had the pleasure of chatting with a dear friend and mentor, Cindy Morris, CEO of Dallas Market Center (DMC). Every time Cindy and I get together, our conversations are full of ideas and industry insights. Today, we’re bringing that energy to our community. Whether you’re a wholesale brand manufacturer, a retailer, or someone just curious about market dynamics, Cindy has a wealth of knowledge to share.

Read More »
Skip to content