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A Boutique Owner’s Guide to Nailing the 2024 Holiday Season

During the last holiday season, online sales peaked throughout the BFCM week, with smartphones accounting for nearly 52% of sales. This data shows that more customers are finding comfort in shopping through their mobile phones, and brands must now build more user-friendly mobile experiences for their customers. 

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Pink Friday Promotional Ideas

Pink Friday is coming! Is your boutique ready? Pink Friday is the ‘small business spin’ on the traditional Black Friday experience, reminding people to #ShopSmallFirst.

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Fall Promotion Ideas for Small Business Retailers

With back-to-school shopping, Halloween, and the lead-up to the holiday season, autumn provides ample opportunities to captivate your customers and drive sales. Here are some fall-themed promotion ideas to help your retail business thrive this season.

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Mastering Online Merchandising: Your Ultimate Guide to Boost Online Sales

When we hear merchandising we often think of brick and mortar locations perfecting the most aesthetic table or window display to attract new customers walking by. Well, yes this is a very important form of merchandising, but online merchandising is another aspect that can easily be overlooked. With online boutiques becoming so popular, mastering your online merchandising skills is essential for attracting new customers and increasing sales.

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Layers in retail in 2024

The Six Layers of Retail You Need to Focus On in 2024

In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp.

Read More

A Boutique Owner’s Guide to Nailing the 2024 Holiday Season

During the last holiday season, online sales peaked throughout the BFCM week, with smartphones accounting for nearly 52% of sales. This data shows that more customers are finding comfort in shopping through their mobile phones, and brands must now build more user-friendly mobile experiences for their customers. 

Read More

Pink Friday Promotional Ideas

Pink Friday is coming! Is your boutique ready? Pink Friday is the ‘small business spin’ on the traditional Black Friday experience, reminding people to #ShopSmallFirst.

Read More

Fall Promotion Ideas for Small Business Retailers

With back-to-school shopping, Halloween, and the lead-up to the holiday season, autumn provides ample opportunities to captivate your customers and drive sales. Here are some fall-themed promotion ideas to help your retail business thrive this season.

Read More

Mastering Online Merchandising: Your Ultimate Guide to Boost Online Sales

When we hear merchandising we often think of brick and mortar locations perfecting the most aesthetic table or window display to attract new customers walking by. Well, yes this is a very important form of merchandising, but online merchandising is another aspect that can easily be overlooked. With online boutiques becoming so popular, mastering your online merchandising skills is essential for attracting new customers and increasing sales.

Read More
Layers in retail in 2024

The Six Layers of Retail You Need to Focus On in 2024

In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp.

Read More
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