Reaching your followers on Facebook, or any social media channel for that matter, has become more of a moving target these days. In the world of fast algorithm changes and an ever-declining reach, retail businesses have to carefully craft content to successfully reach their market. The ol’ ‘Check out our newest arrival, available in S, M, L for $42’ is great for a boosted post, but to organically reach people in a new way, video is taking...

If you have an e-commerce site for your boutique, chances are SEO is something that get’s pushed to the back burner day after day. After all, it’s not something you can really see or touch – but don’t let that fool you. It’s more important than ever to make sure your site is performing on the ‘back-end’ and getting picked up by search engines as boutique e-retail popularity grows. First things first: What is SEO and Google's Algorithm? SEO or...

We know, Insert grumpy face here…. Just when you get your groove, it’s time, yet again, to shift your strategy. Facebook may be the most powerful marketing tool you have, even with an algorithm that significantly drops the reach of overly-promotional content by pages. Why the change?  (Hmm, boutiques doing significant business via Facebook and no cut going to the social giant…we get the picture) The goal is to tailor the content of the News Feed to exactly what users...

Why are some boutiques dominating commerce on social media? Well, think of it like this… You’re out with your friends for a night on the town. You’re talking and laughing about old times, the funny things happening in your life today, and consoling each other about the rough stuff. One of your friends casually drops into the conversation that she has some really cute new boots for sale. You see them on her – and they are...

You're Facebook savvy, but is Twitter intimidating? Let's fix that! Here are some basic Twitter tips in Facebook language to get you started tweeting your way to new sales! 1.  Know the lingo TWEET - a 140 character "status update" shared in real time RT or RETWEET -  "sharing" someone else's tweet on your own "page" or visa-versa FAVORITE - "liking" someone’s tweet (it's a little star) #HASHTAG - used to join a conversation...