Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. >> EPISODE 40 - LISTEN NOW ON iTunes << Don't Have iTunes? Listen on Libsyn here See the Full Boutique...

Guest Blog Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the popularity of 2-day shipping (even 2-hour shipping depending on where you live) and the broad array of assortment your clients can find online, the value a boutique brings is the personal relationship where a sales associate knows exactly...

Hello Boutiquers---Today we are switching things up from wholesale brands to inspiration for YOU! Let’s talk about the first impression that your store makes, and that, of course, is from your window displays and curb appeal. The front of your store is prime real estate and good window display can turn heads and attract customers to come inside!

Guest Blog Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It’s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. One of the things we hear about often...

Guest Blog  The vast majority of small business owners still use a personal phone number for business and chances are you’re one of them. Not only is it painful on a personal level, but it’s also very limiting to their businesses. The good news is that getting a business phone number no longer requires buying extra equipment or signing contracts, you can easily set it up through an app on your existing mobile device. It also comes with...