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Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

April 24, 2018

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

Read More »
Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company | Boutique Chat Podcast

Episode #11: Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company

April 17, 2018

Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today’s episode, hear how Keith built some of the most recognized brands in

Read More »

Episode #10: Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads

April 10, 2018

Have you ever wondered how some wholesale brands seem to take off?  Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, “All of the above” as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas.  Not only is Chad successful with Texas True, but with his

Read More »

Episode #9: Top 10 Mistakes Happening in Retail Business Today – Solo Episode with Ashley Alderson

April 3, 2018

The world of retail is ever changing, and on today’s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. Are you making one of these?   In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She’s even taking head

Read More »
Boutique Chat Podcast | The Boutique Hub

Episode #8: Why You Shouldn’t Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics

March 27, 2018

From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics. This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique,

Read More »
Creating a strategic marketing plan for your business, with brand expert, Drustew | Boutique Chat Podcast | The Boutique Hub

Episode #7: Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew.

March 20, 2018

What does it mean to sit down and create a strategic marketing plan for your business?  This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more.  Not only will we cover marketing strategies working for the world’s largest brands in western, but uncover some critical questions like ‘Is print media dead?’  Make sure

Read More »
How to Harness the Power of Social Selling

Episode #5: How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold

March 6, 2018

Can you build a multi-million dollar business on social media alone?  This week’s guests prove that when you build a tribe of loyal women, anything is possible.  Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale.  Her husband Brandon happened to be a talented

Read More »

Boutique Chat Podcast: #1 Podcast for Fashion Industry Businesses

February 28, 2018

Are you a podcast junkie like we are? There is just something about having access at your fingertips to inspiring stories, proven tips and strategies from countless experts around the world isn’t there? As much as we have loved listening to others, today our entire team and community is thrilled as we put our own spin on podcasting, and launched the first ever boutique retail industry show, with real tips, strategy,

Read More »
Fashion Truck Or Brick & Mortar?

Episode #4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!

February 26, 2018

Ashley and Kinzey dive into what it’s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017. From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo’s Nest in high school for a

Read More »
BoutiqueChat Ep #01 - 3 Keys to Success in Retail Today + Show Intro, Meet Ashley Alderson

Boutique Chat Episode #1: 3 Keys to Success In Fashion Retail & Meet The Hostess

February 22, 2018

It is finally here! We have been so excited to finally share the big news, welcome to the #BoutiqueChat Podcast!! Join us each week, Tuesdays as we dive into actionable strategies, proven business and marketing plans, juicy details and interviews with the leaders of the boutique fashion and retail communities. We’ll be hearing from leading brands, boutiques, influencers, tech leaders, industry insiders and experts, as well as from our Founder

Read More »

Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

April 24, 2018

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

Read More »
Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company | Boutique Chat Podcast

Episode #11: Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company

April 17, 2018

Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today’s episode, hear how Keith built some of the most recognized brands in

Read More »

Episode #10: Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads

April 10, 2018

Have you ever wondered how some wholesale brands seem to take off?  Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, “All of the above” as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas.  Not only is Chad successful with Texas True, but with his

Read More »

Episode #9: Top 10 Mistakes Happening in Retail Business Today – Solo Episode with Ashley Alderson

April 3, 2018

The world of retail is ever changing, and on today’s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. Are you making one of these?   In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She’s even taking head

Read More »
Boutique Chat Podcast | The Boutique Hub

Episode #8: Why You Shouldn’t Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics

March 27, 2018

From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics. This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique,

Read More »
Creating a strategic marketing plan for your business, with brand expert, Drustew | Boutique Chat Podcast | The Boutique Hub

Episode #7: Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew.

March 20, 2018

What does it mean to sit down and create a strategic marketing plan for your business?  This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more.  Not only will we cover marketing strategies working for the world’s largest brands in western, but uncover some critical questions like ‘Is print media dead?’  Make sure

Read More »
How to Harness the Power of Social Selling

Episode #5: How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold

March 6, 2018

Can you build a multi-million dollar business on social media alone?  This week’s guests prove that when you build a tribe of loyal women, anything is possible.  Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale.  Her husband Brandon happened to be a talented

Read More »

Boutique Chat Podcast: #1 Podcast for Fashion Industry Businesses

February 28, 2018

Are you a podcast junkie like we are? There is just something about having access at your fingertips to inspiring stories, proven tips and strategies from countless experts around the world isn’t there? As much as we have loved listening to others, today our entire team and community is thrilled as we put our own spin on podcasting, and launched the first ever boutique retail industry show, with real tips, strategy,

Read More »
Fashion Truck Or Brick & Mortar?

Episode #4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!

February 26, 2018

Ashley and Kinzey dive into what it’s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017. From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo’s Nest in high school for a

Read More »
BoutiqueChat Ep #01 - 3 Keys to Success in Retail Today + Show Intro, Meet Ashley Alderson

Boutique Chat Episode #1: 3 Keys to Success In Fashion Retail & Meet The Hostess

February 22, 2018

It is finally here! We have been so excited to finally share the big news, welcome to the #BoutiqueChat Podcast!! Join us each week, Tuesdays as we dive into actionable strategies, proven business and marketing plans, juicy details and interviews with the leaders of the boutique fashion and retail communities. We’ll be hearing from leading brands, boutiques, influencers, tech leaders, industry insiders and experts, as well as from our Founder

Read More »

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