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How to Harness the Power of Social Selling

Episode #5: How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold

March 6, 2018

Can you build a multi-million dollar business on social media alone?  This week’s guests prove that when you build a tribe of loyal women, anything is possible.  Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale.  Her husband Brandon happened to be a talented

Read More »
The Boutique Summit 2018 | The Boutique Hub

The Boutique Summit 2018: Get Ultra Social

March 1, 2018

You’ve been asking for months now, and we can’t wait to share. Are you getting excited for the boutique fashion industry’s biggest event of the year? We are… 2 Full Days. 400+ #BoutiqueBosses, Brand Owners, & Industry Service Providers. 1000’s of Takeaways. Relationships that will last a lifetime. If you were lucky enough to snag a ticket to last year’s Boutique Summit, you can vouch for us when we say,

Read More »

Boutique Chat Podcast: #1 Podcast for Fashion Industry Businesses

February 28, 2018

Are you a podcast junkie like we are? There is just something about having access at your fingertips to inspiring stories, proven tips and strategies from countless experts around the world isn’t there? As much as we have loved listening to others, today our entire team and community is thrilled as we put our own spin on podcasting, and launched the first ever boutique retail industry show, with real tips, strategy,

Read More »
Fashion Truck Or Brick & Mortar?

Episode #4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!

February 26, 2018

Ashley and Kinzey dive into what it’s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017. From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo’s Nest in high school for a

Read More »
Boutique Chat Episode #2: Using Facebook Ads & Authenticity to Scale, with Laura Benson, Founder of Filly Flair Boutique

Episode #2: Scaling to a Mega Boutique with Facebook Ads & Authenticity, with Laura Benson, Founder of Filly Flair Boutique

February 25, 2018

We are thrilled to kickoff our first interview on Boutique Chat with one of our dear friends at The Boutique Hub, and leader in the industry, Laura Benson. Laura is the Founder and CEO of Filly Flair Boutique and has successfully grown a mega-boutique out of her rural community in South Dakota.  Laura is passionate about Facebook Ads and the importance of sharing the personal side of your business. She

Read More »
BoutiqueChat Episode #3:#03 Becoming a Better Buyer using Merchandised Planning

Episode #3: Buying Strategy & Cash Flow Analysis for Retail Growth

February 25, 2018

Ready to be a better buyer and keep more money in your bank account at the end of the day? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy.  Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker, and Management One affiliate. >>

Read More »
BoutiqueChat Ep #01 - 3 Keys to Success in Retail Today + Show Intro, Meet Ashley Alderson

Boutique Chat Episode #1: 3 Keys to Success In Fashion Retail & Meet The Hostess

February 22, 2018

It is finally here! We have been so excited to finally share the big news, welcome to the #BoutiqueChat Podcast!! Join us each week, Tuesdays as we dive into actionable strategies, proven business and marketing plans, juicy details and interviews with the leaders of the boutique fashion and retail communities. We’ll be hearing from leading brands, boutiques, influencers, tech leaders, industry insiders and experts, as well as from our Founder

Read More »

Brands Wanted: #BoutiqueBoss Store Designs Contest!

February 2, 2018

Released: 2/2/2018 Have you seen those fabulous #BoutiqueBoss shirts or swag floating around our community? Not only were these designed by some of our Member Brands, but The Boutique Hub donates proceeds from these merchandise sales to charities picked by YOU! In 2017, we were happy to make donations to St. Jude’s, Thorn, & to our fellow #BoutiqueBosses that were affected by Hurricane Harvey. And we couldn’t do it without

Read More »
A Boutique Buyer’s Guide to Success | The Boutique Hub | Frock Fashions

5 Tips for Working with a Buyer | Boutique Owner’s Guide

January 15, 2018

Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years

Read More »
Ariat International, Inc. | The Boutique Hub

Stand Out from the Crowd: Ariat International, Inc.

January 9, 2018

If you’re familiar with the western lifestyle, then chances are you’ve heard of Ariat International, Inc. (Ariat). This authentic, technical, and stylish brand is a force to be reckoned with in the western world—worn by everyone from the industry’s toughest ranchers and rodeo athletes, to the trendiest western fashionistas. Founded in 1993, Ariat mainly focuses on footwear, apparel, and accessories. We sat down with Shane Holman, Ariat’s Senior Director of

Read More »
How to Harness the Power of Social Selling

Episode #5: How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold

March 6, 2018

Can you build a multi-million dollar business on social media alone?  This week’s guests prove that when you build a tribe of loyal women, anything is possible.  Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale.  Her husband Brandon happened to be a talented

Read More »
The Boutique Summit 2018 | The Boutique Hub

The Boutique Summit 2018: Get Ultra Social

March 1, 2018

You’ve been asking for months now, and we can’t wait to share. Are you getting excited for the boutique fashion industry’s biggest event of the year? We are… 2 Full Days. 400+ #BoutiqueBosses, Brand Owners, & Industry Service Providers. 1000’s of Takeaways. Relationships that will last a lifetime. If you were lucky enough to snag a ticket to last year’s Boutique Summit, you can vouch for us when we say,

Read More »

Boutique Chat Podcast: #1 Podcast for Fashion Industry Businesses

February 28, 2018

Are you a podcast junkie like we are? There is just something about having access at your fingertips to inspiring stories, proven tips and strategies from countless experts around the world isn’t there? As much as we have loved listening to others, today our entire team and community is thrilled as we put our own spin on podcasting, and launched the first ever boutique retail industry show, with real tips, strategy,

Read More »
Fashion Truck Or Brick & Mortar?

Episode #4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!

February 26, 2018

Ashley and Kinzey dive into what it’s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017. From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo’s Nest in high school for a

Read More »
Boutique Chat Episode #2: Using Facebook Ads & Authenticity to Scale, with Laura Benson, Founder of Filly Flair Boutique

Episode #2: Scaling to a Mega Boutique with Facebook Ads & Authenticity, with Laura Benson, Founder of Filly Flair Boutique

February 25, 2018

We are thrilled to kickoff our first interview on Boutique Chat with one of our dear friends at The Boutique Hub, and leader in the industry, Laura Benson. Laura is the Founder and CEO of Filly Flair Boutique and has successfully grown a mega-boutique out of her rural community in South Dakota.  Laura is passionate about Facebook Ads and the importance of sharing the personal side of your business. She

Read More »
BoutiqueChat Episode #3:#03 Becoming a Better Buyer using Merchandised Planning

Episode #3: Buying Strategy & Cash Flow Analysis for Retail Growth

February 25, 2018

Ready to be a better buyer and keep more money in your bank account at the end of the day? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy.  Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker, and Management One affiliate. >>

Read More »
BoutiqueChat Ep #01 - 3 Keys to Success in Retail Today + Show Intro, Meet Ashley Alderson

Boutique Chat Episode #1: 3 Keys to Success In Fashion Retail & Meet The Hostess

February 22, 2018

It is finally here! We have been so excited to finally share the big news, welcome to the #BoutiqueChat Podcast!! Join us each week, Tuesdays as we dive into actionable strategies, proven business and marketing plans, juicy details and interviews with the leaders of the boutique fashion and retail communities. We’ll be hearing from leading brands, boutiques, influencers, tech leaders, industry insiders and experts, as well as from our Founder

Read More »

Brands Wanted: #BoutiqueBoss Store Designs Contest!

February 2, 2018

Released: 2/2/2018 Have you seen those fabulous #BoutiqueBoss shirts or swag floating around our community? Not only were these designed by some of our Member Brands, but The Boutique Hub donates proceeds from these merchandise sales to charities picked by YOU! In 2017, we were happy to make donations to St. Jude’s, Thorn, & to our fellow #BoutiqueBosses that were affected by Hurricane Harvey. And we couldn’t do it without

Read More »
A Boutique Buyer’s Guide to Success | The Boutique Hub | Frock Fashions

5 Tips for Working with a Buyer | Boutique Owner’s Guide

January 15, 2018

Guest Post: Jacqui Holmes, LA Fashion Concepts As boutique owners continue to grow and build stronger businesses, one of the first questions they battle is where and how to plan their buying in a way that creates the freshest product mix ahead of the market, but also, how to buy in the most financially efficient way possible. Today, the options for buying are vast compared to just a few years

Read More »
Ariat International, Inc. | The Boutique Hub

Stand Out from the Crowd: Ariat International, Inc.

January 9, 2018

If you’re familiar with the western lifestyle, then chances are you’ve heard of Ariat International, Inc. (Ariat). This authentic, technical, and stylish brand is a force to be reckoned with in the western world—worn by everyone from the industry’s toughest ranchers and rodeo athletes, to the trendiest western fashionistas. Founded in 1993, Ariat mainly focuses on footwear, apparel, and accessories. We sat down with Shane Holman, Ariat’s Senior Director of

Read More »

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Most Popular Stories

The Impact of Attending The Boutique Summit

Welcome back to the Boutique Chat podcast! In this episode, I am to diving into a topic that hits close to home for many of us, especially those managing the juggle of family life and entrepreneurship. We all know running a business is demanding. It consumes your days and, before you know it, years have flown by. I’ve been at the helm of the Boutique Hub for nearly eleven years, and through this journey, the challenge has consistently been about not getting lost in the day-to-day operations and finding time to step back and work on the business, rather than just in it. The impact of attending Summit goes deeper than one might assume.

Read More »

How to Avoid the Retail Summer Slump

Summer brings a blissful break for many, with thoughts turning to vacations, outdoor activities, and long, lazy days soaking up the sun rather than shopping sprees. For boutique retailers, this seasonal shift can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy shop owners can use this period strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique thrive during the summer months:

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The Riches are in The Niches

Welcome to another edition of Five Minute Friday! Today we’re diving deep into a concept I am truly passionate about: the power of niching down in business. This idea has not only shaped our approach at the Boutique Hub but has also proven to be a game-changer for many in the boutique and retail industry.

Read More »

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